Opinto-opas

Osaamistavoitteet

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Toteutustapa

This is an online course.
This course is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on Wordpress, the most popular Content Management System for websites.
Assignments are individual tasks, certain assignments can be done with other student(s).

Oppimateriaali ja suositeltava kirjallisuus

To be announced in the learning platform.

Toteutuksen valinnaiset suoritustavat

No options in the course, normal recognition of prior learning and demonstration of competence are applied. If you have prior competence in service design, please, contact the responsible teach as soon as possible.

Toteutuksen tärkeät päivämäärät

Dates for deadlines and online cliniques will be announced in the learning platform.

Opiskelijan ajankäyttö ja kuormitus

5 ects ~ 140 hours

Sisältö ja sen jaksotus

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Study unit consists of independent assignments. Assesment criteria will be informed in each assignment.
Assignments will be graded by points (total 100 points).