Opinto-opas

Osaamistavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Toteutustapa

Development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects within teams. The coaching is available weekly, on Monday and Thursday afternoons in 247. This way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills.
Course has two parts: A) development project for customer and B) theory report.
Purpose of A) is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Aika ja paikka

Leppävaara, Espoo.

Oppimateriaali ja suositeltava kirjallisuus

Shared material bank online.

Työelämäyhteistyö ja/tai TKI

Group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Toteutuksen tärkeät päivämäärät

Coaching available every Monday and Thursday afternoons during autumn.

Kansainvälisyys toteutuksella

International projects are welcome.

Opiskelijan ajankäyttö ja kuormitus

This course requires entrepreneurial, can-do, maker -attitude.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

Two parts: A) project for customer and B) theory report. Purpose of A) is to get students familiar with the practical work done in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Arviointikriteerit, hyväksytty/hylätty

1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)

Hylätty (0)

Failing to deliver.

Arviointikriteerit, tyydyttävä (1-2)

See comments field.

Arviointikriteerit, hyvä (3-4)

See comments field.

Arviointikriteerit, kiitettävä (5)

See comments field.