Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly. Ebook: https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.
Project-based. Service Design Meets Growth Hacking - Together with Idean Helsinki.
16.09.2019 - 31.12.2019
13.05.2019 - 26.05.2019
20 - 40
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Prototyping & testing
Business Model Canvas
Pre-assignment (Theory & Literature)
Development of service concept / team work
Evaluated using scale (5-1)
Service Design Portfolio
Created during the process
The finished service design portfolio is given to the customer project provider
HLA2 Liiketalouden koulutus, Laurea Leppävaara
Service Design Project with Ravintolakolmio Ltd. Growth Hacking Coach from Idean Helsinki.
Optima Online Learning Platform
Pre-assignment (Theory & Literature),individual work
Objective of Pre-assignment:
What is Service Design
What is Design Sprint
What is Behavioural Economics
Getting familiar with Service
3. Journey Maps
4. Mystery Shopping Observation
Design Process (Please note that during weeks 35-44 teams will do field work like interviewing, observation and testing in between the face-to-face workshops on Tuesdays at 09.00-16.00 hrs). It is not possible to have some other study unit on Tuesdays during weeks 35-44 and everyone should be present in the workshops.
Workshops run by Laurea Service Design Coach together with the Growth Hacking Coach from Idean Helsinki
Outcomes: Service Concept & Service Design Portfolio
Development of service concept for the customer company & description of each service design phase and the outcomes, team work, evaluated using scale (5-1)
Optima Online Learning Platform
Finalizing Business Model Canvas.
Finalizing Service Design Portfolio which will be given to the customer company.
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis – report and communicate in a professional manner PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – act independently taking into account the operating environment – take responsibility for interaction with customers and/or co-operation partners and for responding to their needs TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – describe the significance of his/her actions for successful co-operation – describe his/her competence in relation to the learning outcomes
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – critically evaluate information and justify their actions with science-based knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – propose creative solutions at work – promote professional co-operation and enhance customer and partner relationships TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – act in a manner that promotes the team’s entrepreneurial and responsible approach to work - describe the development of his/her competence in relation to the learning outcomes
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact – anticipate needs of customers and/or co-operation partners TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – evaluate and develop the team’s entrepreneurial and responsible approach to work – evaluate the possibilities for utilising competence and plan his/her personal development and development of the team