Opinto-opas

Osaamistavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Toteutustapa

This study unit will be offered online starting on the . Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.

The following themes will be presented in our online platform Canvas: Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, blog posts and a brand mash-up project (group assignment). The course will be finalised at the end of October 2021

MODULES:
Orientation and getting acquainted (mandatory)
Module 1 Branding in a nutshell 1 credit (ECTS)
Module 2 Brand Financial Value 1 credit (ECTS)
Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS)
Module 4 Brand Mash-Up Project 2 credits (ECTS)

Arviointiasteikko

H-5