Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

Project goal is to train digital marketing skills.

More specifically project goal is to train digital marketing skills to VIVA RDI-project's small and medium sized exporting enterprises in virtual reality. Organizing digital marketing pop ups. Assisting VIVA project team in digital marketing. Host and help arrange VIVA project's grande finale 30.3.2022. Also, participation in Act Camp events (held in Finnish): 9.2., 16.2., 2.3, 9.3. always at 13.00 to 15.00

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea UAS.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project's campus day: Thursday

Participation in person on campus is mandatory on project days.
Daytime learning:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life, and peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.