Study Guide

Learning outcomes

After completing the project, the student is able to
- analyze the partner´s present marketing-mix
- find solutions to marketing challenges
- plan, conduct and measure marketing operations with relevant tools
- apply various marketing means to effectively reach different target segments

Teaching methods

The project is carried out in cooperation with an organization/firm which wishes to develop its marketing in practice.

Location and time

The project starts in March 2020.

Learning materials and recommended literature

Theoretical material willbedefined according to the needs of the project and to the learning goals of the students. The exact materials will be decided upon in the beginning of the project.

Co-operation with working life and/or RDI

Project partner is a real organization/firm.

Important dates

The project starts in March 2020.
To be accepted in the project, attendance at the starting session is necessary.
Schedule
26.03.2020 09.00 - 11.45 B402 (40 henkilöä)
09.04.2020 09.00 - 11.45 B401 (40 henkilöä)
16.04.2020 09.00 - 11.45 B503-504 (40 henkilöä)
23.04.2020 09.00 - 11.45 B503-504 (40 henkilöä)
07.05.2020 09.00 - 11.45 B503-504 (40 henkilöä)
14.05.2020 09.00 - 11.45 B503-504 (40 henkilöä)

Content and scheduling

Focus is on innovative development of the partner´s marketing.

Further information for students

15 places are prioritized for Tikkurila business management exchange students.

Grading scale

H-5

Evaluation methods and criteria

Laurea´s general evaluation criteria will be followed.
In addition, more specific criteria will be added, according to the goals of the project.