Brand Performance and Development (5 cr)
Code: TO00BT64-3002
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
02.03.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 60
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
- Johanna Lunkka
- Marjaana Ajanto
- Anna Nolvi
Teacher in charge
Johanna Lunkka
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- describe strategic importance of a brand
- explore and measure actions in brand development
- utilize information in brand development
- make a plan for brand development
Grading scale
H-5