•   Multichannel Marketing Communication TO00BT59-3001 01.01.2022-31.07.2022  10 credits  (TOH221SY) +-
    Course contents
    The student is able
    - to plan and realise a company's or brand's marketing communications entity according to its target groups
    - to monitor and measure the success of marketing communications
    - to develop different means of marketing communications as part of a marketing strategy
    Further information
    The study unit is replaces the previously offered study unit R0288 Marketing Communications.
    Teacher in charge

    Riikka Siuruainen

    Mode of delivery

    Distance learning

    Language of instruction
    • Finnish
    Timing

    01.01.2022 - 31.07.2022

    Enrollment period

    29.11.2021 - 05.12.2021

    Group(s)
    • TOH221SY
    Seats

    20 - 40

    Unit

    Korkeakouluyksikkö D, Leppävaara, liko

    Teacher(s)

    Riikka Siuruainen

    Programme(s)

    Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

    Campus

    Laurea Virtual Campus

    Virtual portion

    10 credits

    Evaluation scale

    Approved/Failed