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Multichannel Marketing Communication (10 cr)

Code: TO00BT59-3001

General information

Enrollment

29.11.2021 - 05.12.2021

Timing

01.01.2022 - 31.07.2022

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

4 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

40 - 60

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Riikka Siuruainen

Teacher in charge

Riikka Siuruainen

Groups

  • TOH221SY
    Täydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet

Content

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Grading scale

H-5

Further information

The study unit is replaces the previously offered study unit R0288 Marketing Communications.