Customer Insight (5 cr)
Code: TO00BL03-3001
General information
Enrollment
26.11.2018 - 06.01.2019
Timing
28.01.2019 - 08.04.2019
Number of ECTS credits allocated
5 op
Virtual proportion
1 op
RDI proportion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to:
- identify the factors related to purchasing behaviour and utilise them in customer work
- utilise customer data and qualitative research as a source for building customer understanding
- develop business opportunities based on customer understanding
Grading scale
H-5