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SB-project:Designing services for Target Market of Sustainable Tourism Company (15 cr)

Code: SB00BK95-3006

General information


Enrollment

24.05.2021 - 30.05.2021

Timing

01.08.2021 - 14.12.2021

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

15 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • English

Seats

7 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen
  • Tero Uusitalo

Teacher in charge

Tero Uusitalo

Groups

  • HLBW
    Kansainvälinen vaihto / Liiketalous, Hyvinkää
  • HLBV21SN
    Liiketalouden ydinosaamisen P2P-projektit

Teaching methods

UPDATE 12.5.2021: Project content and name change & Brief time schedule
The project is completed in cooperation with a workplace partner:

Project content: Designing services and marketing for certain target group, marketing content, social media marketing, digital marketing (building digital appointment system)

The project may provide competence and credits for other modules as well [you may enter examples of modules].

Guidance sessions and communication practices are agreed on a project-specific basis.

If this project is fully booked, students may use post-enrolment to apply for projects and study units which still accept students.

Laurea reserves the right to make changes.

Location and time

PreBrief (meeting with the team and supervisor): 24.8.2021, 14:00-15:00. Room: 3-7, 3rd floor, Hyvinkää Campus
Brief (meeting with the client): 31.8.2021 9:30-11:00. Room: 102. Note that team meets already at 9:00 o´clock!

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

Co-operation with working life and/or RDI

Project’s client: Published later.

Important dates

PreBrief (meeting with the team and supervisor): 24.8.2021, 14:00-15:00. Room: 3-7, 3rd floor, Hyvinkää Campus
UPDATED Brief time an place: Nuuksio Nationalpark, Street Address: Nuuksiontie 84, City: Espoo
Team meetings: every Tuesday 9:00-16:00.
Advisory meeting: every Tuesday 11:00-12:00
Final meeting and evaluation: 7.12.2021

Project guidance is offered on a weekly basis. As a student, you may compare the available guidance sessions in Lukkarikone and select those projects/studies that do not overlap. According to the degree regulations (section 18 ) compulsory attendance in a study unit must be specified and justified in the study unit’s implementation plan.

In addition, the project team schedules a separate meeting to work on the project after the kickoff briefing.

Supervisors send a separate briefing invitation to those who were accepted to the project approximately one week before the kickoff briefing.

Forms of internationality

The study unit is suitable for exchange students.

Students workload

a student spends approximately 16 hours of work time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

According to the project process & and the needs of co-operation partner.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).


The quality of the study unit implementation has been assessed and the self-evaluation report is available in [Optima, Canvas, Teams, or elsewhere; you can also add OneDrive link].

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes

[Leave the parts that apply] “Students who have failed assignments or examinations required for passing a study unit must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. ... A failed examination or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt.” (Laurea degree regulations.)