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SB-project: Developing profit generation models within the medical equipment industry (15 cr)

Code: SB00BK91-3006

General information


Enrollment

24.05.2021 - 30.05.2021

Timing

01.08.2021 - 08.12.2021

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

15 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • English

Seats

7 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen
  • Aapo Hollanti

Teacher in charge

Aapo Hollanti

Groups

  • HLBW
    Kansainvälinen vaihto / Liiketalous, Hyvinkää
  • HLBV21SN
    Liiketalouden ydinosaamisen P2P-projektit

Teaching methods

Project implementation model: The project will be carried out as a P2P project in cooperation with the company client.
Project content: Exploring different ways to utilize online sales and marketing communication in profit generation for a patented medical equipment. Client company is currently in process of starting international sales on the product.

Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business and entrepreneurship.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Forms of internationality

Study is suitable for exchange students

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.
Evaluation criteria level II.