SB-project: International Marketing & Sales Development in Healthcare Sector (15 cr)
Code: SB00BK82-3006
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
01.08.2021 - 13.12.2021
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
7 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Pyry Airaksinen
Teacher in charge
Pyry Airaksinen
Groups
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
-
HLBV21SNLiiketalouden ydinosaamisen P2P-projektit
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: SBA: Client & Partner Search in Selected European Countries in healthcare industry.
The client is a Finnish SME operating healthcare sector.
Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management, Competence in business and entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Location and time
Project meetings with lecturer: Mondays 9-10
It is recommended to reserve Mondays for project team working.
The invitation of the project briefing (when project starts) will be sent by e-mail.
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Forms of internationality
Study is suitable for exchange students
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project. Criteria Level II is used.