Market Entry (10 cr)
Code: R0301-3006
General information
Enrollment
13.05.2019 - 01.09.2019
Timing
13.09.2019 - 30.12.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, liko
Campus
Laurea common
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Teachers
- Tuula Perätalo
- Ove Backlund
Teacher in charge
Ove Backlund
Groups
-
CCH219SYComplementary competence (bachelor’s studies), S19, Business, administration and law
Learning outcomes
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Teaching methods
There are no contact lessons during this study unit. Students work online.
Forms of internationality
This course is suitable for exchange students.
Evaluation methods and criteria
BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.