Study Guide

Learning outcomes

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Teaching methods

This is online course during spring 2020.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work during March, April and May. Students are required to return assignments according to given schedule.
During the coure there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.

Location and time

The course is offered completely online.

Learning materials and recommended literature

The learning material will be provided in the learning environmnent Optima which is used in this course.

Alternative completion methods of implementation

The normal AHOT/Competence Demonstration as instucted in link.laurea.fi.

Co-operation with working life and/or RDI

Industry certifications.
You will do the course assignments for an orgaization of your choice.

Important dates

The course will open March 1, 2020

Students workload

This elective course is estimated to require in average 135 hours of work.

Content and scheduling

In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content

Further information for students

The level 2 evaluation criteria are used in this course.

Evaluation methods and criteria

Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.

Evaluation criteria, approved/failed

Detailed information on evaluation will be provided in the learning platform.