Study Guide

Learning outcomes

The student is able to
- communicate as a professional in field-specific tasks and intercultural contexts
- produce effective spoken and written texts using an appropriate style and register
- demonstrate knowledge of essential terminology needed in working life
- apply principles of interpersonal and organizational communication

Teaching methods

The course consists of lectures, assignments (both oral and written) in English, dealing with current and past economic events.

Location and time

Laurea Lohja autumn 2018

Learning materials and recommended literature

The material consists of news articles, a couple of research papers, PLC annual reports and financial data plus material provided by the teacher. Required reading: Matt Haig: Brand Failures, which can be downloaded.
Content
Companies, company structures, company governance, reconstruction and finance, brands and branding, retailing & retail formats, money and debt, current economic situation. The student will learn terminology and vocabulary necessary to discuss these matters.

Alternative completion methods of implementation

Oral presentation: Instead of a presentation, a video is acceptable

Important dates

15.10 Class
29.10. Class
5.11. Class
13.11. Class
21.11. Class
27.11. Oral Presentations
3.12. Test

Students workload

Oral presentation 15 h
Written report 15 h
Classes 15 h
Company tasks 55 h
Branding tasks 30 h

Content and scheduling

Written report deadline 3 Dec 2018.

Grading scale

H-5

Evaluation methods and criteria

Written report
Oral Pesentation
Exam
All part must be passed to pass the course. 40% of the exam rquired for pass.

Evaluation criteria, approved/failed

Written report: Fail is due to following: plagiarism, poor written language, inadequate or inaccurate content.
Oral presentation: Fail is due to no-show or shortness of presentation.
Exam: Fail if less than 40% score.

Evaluation criteria, fail (0)

Below 40% score in test
Written report plagiarised, too short, content inadequate
Oral presentation not delivered

Evaluation criteria, satisfactory (1-2)

Test score 40-62%
Written report: basic content, grammar and spelling mistakes, little or no analysis
Oral presentation: shortish, content basic, delivery not fluent

Evaluation criteria, good (3-4)

Test score 63-88%
Written report: good content, few mistakes, differentiates between opinions and facts, own analysis
Oral presentation: good length, good content, fluent delivery

Evaluation criteria, excellent (5)

Test score 89-100%
Written report: excellent content, exhibits intimate knowledge of the topic, own analysis which concentrates on the essential factors of the case
Oral presentation: Engaging and confident delivery, excellent content, the speaker appears an expert on the topic.