Digital Service Business and Marketing (10 cr)
Code: R0218-NTV1811A
General information
Enrollment
14.05.2018 - 14.06.2018
Timing
18.09.2018 - 11.12.2018
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- English
- Finnish
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Terhi Kärpänen
Teacher in charge
Terhi Kärpänen
Groups
-
NTV217KA
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
In classroom / Adobe connect
Daytime / Evening classes
grdae 0-5
Location and time
Daytime / Evening classes
Evaluation methods and criteria
grdae 0-5
Evaluation criteria, approved/failed
grdae 0-5