Study Guide

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

In classroom / Adobe connect
Daytime
grade 1-5

Location and time

Daytime

Learning materials and recommended literature

Will be shared during course

Grading scale

H-5

Evaluation methods and criteria

Grading will be based:
Project work 60%
Individual assignments, team assignments 40%
Grade 1-5.

Evaluation criteria, fail (0)

Incomplete delivery of assignments or poor understanding of the topic.

Evaluation criteria, satisfactory (1-2)

– work as a member of a team
– plan the progress of his/her work and use of time under guidance
– work under guidance using the skills and methods learned
– search for information in different sources
- report

Evaluation criteria, good (3-4)

– engage in goal-oriented work in a team
– plan and manage the progress of his/her work and use of time
– work using the skills and methods learned
–report in the agreed manner

Evaluation criteria, excellent (5)

– promote the team’s work and team spirit
– manage his/her time appropriately, completing the agreed tasks at the required quality level
– work responsibly, applying the skills and methods learned
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
– report and communicate in a professional manner