Digital Service Business and Marketing (10 cr)
Code: R0218-3042
General information
Enrollment
23.11.2020 - 10.01.2021
Timing
12.01.2021 - 01.05.2021
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
60 - 80
Degree programmes
- Liiketalouden koulutusohjelma (HLF), Laurea Lohja (Finnish)
Teachers
- Oskari Vesterinen
- Antti Keskitalo
Teacher in charge
Oskari Vesterinen
Groups
-
HLF220KALiiketalouden koulutus, monimuotototeutus, K20, Lohja
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet.
Learning materials and recommended literature
Information about the material is announced on the learning platform.
Alternative completion methods of implementation
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.
Demonstration of competence is possible through the normal HOT process.
Co-operation with working life and/or RDI
Worklife skills and competences are built through achieving industry certifications during the course.
Important dates
The Canvas workspace will open latest on January 12, 2021.
Always check the learning platform for any changes in the schedule.
Forms of internationality
The study unit is suitable for exchange students.
Students workload
One credit equals approximately 26.7 hours of work performed by the student.
Content and scheduling
The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications (Google, Hubspot).
Further information for students
The study unit corresponds to the requirements of Bachelor's level education.
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”
The first assignment has to be submitted on time to stay enrolled.
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Grading scale
H-5
Evaluation methods and criteria
In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge
To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team
To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes
To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes
“Students who have failed assignments or examinations required for passing a study unit must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit.. A failed examination or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt.” (Laurea degree regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.