Digital Service Business and Marketing (10 cr)
Code: R0218-3033
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
09.09.2019 - 31.10.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 120
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Asko Mononen
- Lassi Virtanen
Teacher in charge
Lassi Virtanen
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
AMKoodari, online. All instructions and submissions in Optima.
Optima will be open by the beginning of the study unit.
Location and time
Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Learning materials and recommended literature
Shared learning and working material bank online. Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
-
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required.
Important dates
See in Optima when open. There are about 6 submission deadlines.
Students workload
-
Grading scale
H-5
Evaluation methods and criteria
The final grade is calculated as follows:
91-100: 5
81-90: 4
71-80: 3
61-70: 2
50-60: 1