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Digital Service Business and Marketing (10 cr)

Code: R0218-3030

General information


Enrollment

25.11.2019 - 01.12.2019

Timing

13.01.2020 - 31.03.2020

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

RDI proportion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

20 - 70

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Asko Mononen
  • Lassi Virtanen
  • Päivi Williams

Teacher in charge

Asko Mononen

Groups

  • HLA219KN
  • HLG219KN
  • NTA219KN

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is PROJECT studies.

Student will conduct development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects in teams.
The project way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills. Project studies have two parts: A) Studies online at Optima and B) development project for customer.
Purpose of A) is to get students familiar with key concepts. Purpose of B) is to get students familiar with the practical work done in digital service development and marketing projects in companies. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Learning materials and recommended literature

Material bank & instructions are online at www.digitallivinglab.com. We will use Trello.com as an agile project collaboration tool.

Alternative completion methods of implementation

-

Co-operation with working life and/or RDI

For project studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Important dates

Project coaching is available between January 13, 2020 and March 3, 2020 at 15-17 on Leppävaara room 247. The kick off on Jan 13 is at 14-16.

Forms of internationality

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Students workload

-

Content and scheduling

Project studies take place between weeks 3-10, 2020

Further information for students

For PROJECTS:
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Online studies 50%

Grading scale

H-5

Evaluation methods and criteria

For PROJECTS: Two parts: A) project for customer and B) online studies. Purpose of A) is to get students familiar with the practical work done in companies. Purpose of B) is to get students familiar with key concepts. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Evaluation criteria, fail (0)

Deliverables missing, deadlines missed or handed in in inadequate quality.

Evaluation criteria, satisfactory (1-2)

A) PROJECT WORK FOR CUSTOMER (group work. students’ grades inside team may vary based on individual contribution)
Grades 1-2:
Customer, team member and coaches agree that deliverables to customer’s assignment are mostly in satisfactory level.
B) ONLINE STUDIES, SEE OPTIMA FOR DETAILS

Evaluation criteria, good (3-4)

A) PROJECT WORK FOR CUSTOMER (group work. students’ grades inside team may vary based on individual contribution)
Grades 3-4:
Customer, team member and coaches agree that deliverables to customer’s assignment are mostly in good level. Way of working has been collaborative.
B) ONLINE STUDIES, SEE OPTIMA FOR DETAILS

Evaluation criteria, excellent (5)

A) PROJECT WORK FOR CUSTOMER (group work. students’ grades inside team may vary based on individual contribution)
Grade 5:
Customer, team member and coaches agree that deliverables to customer’s assignment are in professional level. Way of working has been collaborative and constructive. Digital Living Lab has gained common assets for other projects.
B) ONLINE STUDIES, SEE OPTIMA FOR DETAILS