Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library
Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is ONLINE studies.
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Optima will be open by the beginning of the study unit.
Assessment details are given in Optima.
The grade is based on points collected from the assignments. The final grade is calculated as follows:
13.01.2020 - 30.03.2020
25.11.2019 - 01.12.2019
20 - 60
Laurea Leppävaara, liko
Anne Martola, Jouni Takala, Lassi Virtanen
HLA2 Liiketalouden koulutus, Laurea Leppävaara (Finnish)
No other options in this implementation.
Observations only, no co-operation with companies required
See in Optima when open. There are about 6 submission deadlines.
Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.