Digital Service Business and Marketing (10 cr)
Code: R0218-3010
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
07.01.2019 - 14.06.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, liko
Campus
Laurea common
Teaching languages
- English
- Finnish
Seats
0 - 50
Degree programmes
- Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
Teachers
- Riku Riski
- Marjaana Marmo
- Eija Lipasti
- Jukka Rautio
Teacher in charge
Eija Lipasti
Groups
-
HLV218KA
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business