Study Guide

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Teaching methods

Service Design for Circular Economy
NOTE. you can replace the Service Design study unit (R0216) with this study unit focused on the circular economy.

This is an online implementation consisting of two separate parts. The first Theory section 1 is a prerequisite for the second Project section 2.

The Theory section 1 (online) runs through 1.9. - 5.10. and needs to be completed before taking the Project section.

The Project section 2 (online) starts on 13.10. with a joint kick-off. Final presentations (pitching) will be on 8.12, course end on 13.12. with self & peer assessments.
Note. project section includes several online sessions, which are mandatory, e.g. ideation workshop on Miro. Please check the dates below.

Location and time

[This field is not used at Laurea.]

Learning materials and recommended literature

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.

Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields

Other materials will be shared during the study unit.

Alternative completion methods of implementation

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Theory section: no alternatives

Project section:
A prior knowledge and competence in an applied service design project can be manifested through alternative methods. For example, as a detailed 12-15 page project report which includes the project partners' evaluations. For further consultation, please be in touch with the instructor.

Co-operation with working life and/or RDI

Project section:
Service Design project for Finnish clothing company R-Collection Oy.
https://www.r-collection.com/

Student teams (5-6 persons per team) will develop a service concept for R-Collection's design challenge related to circular economy. Special focus on how to develop the business towards more sustainable models.

Important dates

THEORY SECTION 1
1.9. - 5.10. needs to be completed before taking the Project section.
The theory section covers service design process (Double Diamond), methods and tools, as well as circular economy principles and methods. It includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace during the given time-frame and need to be passed.

PROJECT SECTION 2
Service Design project will be conducted in 4 development phases, which are based on pre-defined schedule. Project part requires active team work, including co-creation parts.

Important dates and deadlines:
Kick-off for the Project brief on 13.10. at 12.30-16 on Zoom. Teaming during 7.10.-12.10.
Customer interviews during 21-29.10. Testing interviews during 23-29.11. Ideation workshop on 17.11. and final presentations on 8.12.

Phase 1 (Discover) portfolio return: 2.11. Zoom session 20.10. at 13-15
Phase 2 (Define) portfolio return: 16.11. Zoom session 3.11. at 16.30-17.30
Phase 3 (Develop) portfolio return: 30.11. Zoom session 17.11. at 13-16
Phase 4 (Deliver) portfolio section: 8.12. Zoom session 1.12. at 13-16
Final pitch presentations on 8.12. at 15-17
(Note: times are provisional and subject to change)

Forms of internationality

Theory and Project section: execution in English.
The study unit is suitable for exchange students.

Students workload

THEORY SECTION
The course is 3 ects which equals approximately 81 hours of studying.
Work is done individually.

PROJECT SECTION 5
The course is 7 ects which equals approximately 189 hours of studying.
Most of the work will be done in teams, including co-creation parts.
The tasks are scheduled in phases throughout the course.

Content and scheduling

THEORY SECTION
The theory section covers service design process (Double Diamond), methods and tools, as well as circular economy principles and methods.
Theory section includes various tasks and tests to be taken individually. All tests can be taken at the student's own pace during the given time frame and need to be passed.

PROJECT SECTION
Study unit consists of the following phases:
- Service Design project kick-off on 13.10. at 12.30-16 on Zoom
-Online work in teams in the following Double Diamond development phases:
*Discover 13.10.-2.11. (3 weeks)
*Define 3.11.-16.11. (2 weeks)
*Develop 17.11.-30.11. (2 weeks)
*Deliver 1.12.-8.12. (1 week)
-Final presentations on Zoom 8.12.
self and peer assessment 8-13.12.

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Five spots reserved for open UAS students.

Grading scale

H-5

Evaluation methods and criteria

THEORY SECTION: 3ects
5 individual Quizzes on Canvas, scale 1-5

PROJECT SECTION: 7ects
Team assignment: service concept and final service design portfolio, scale 1-5
including 4 portfolio returns after each development phase
Self- and peer assessment, instructor assessment.

The evaluation is based on Laurea's evaluation criteria level 2.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Evaluation criteria, satisfactory (1-2)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– critically evaluate information and justify their actions with science-based knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– act in a manner that promotes the team’s entrepreneurial and responsible approach to work
-describe the development of his/her competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team