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Digital Content Marketing (5 cr)

Code: PK00BV33-3002

General information


Enrollment

22.05.2023 - 28.05.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

RDI proportion

1 op

Mode of delivery

Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

20 - 45

Degree programmes

  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)

Teachers

  • Auli Hietanen
  • Jussi Järvi

Teacher in charge

Auli Hietanen

Groups

  • PKV223SA
    Kauneudenhoito- ja kosmetiikka-alan koulutus, verkko-opinnot, S23, Tikkurila

Objectives

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry