Brand Mash-Up – Transforming Your Business Through Collaboration (5 cr)
Code: HY00BM74-3009
General information
Enrollment
22.05.2023 - 28.05.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Korkeakouluyksikkö D, Verkkokampus, liko
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Leading Transformational Change (HYD5), Virtual Campus
Teachers
- Maria Ekström
Groups
-
HYD523SJDegree Programme in Leading Transformational Change, yamk, virtual studies, S23, Virtual Campus
Objectives
The student is able to:
• analyse their own personal brand by choosing brands to collaborate with (using the mash-up canvas)
• create a brand mash-up framework based on branding literature
• evaluate the financial value of brands and crea te a plan for collaborating brands
• design new service or product brands with brand mash-up tools
Grading scale
Approved/Failed