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Brand Mash-Up – Transforming Your Business Through Collaboration (5 cr)

Code: HY00BM74-3009

General information


Enrollment

22.05.2023 - 28.05.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Degree Programme in Leading Transformational Change (HYD5), Virtual Campus

Teachers

  • Maria Ekström

Groups

  • HYD523SJ
    Degree Programme in Leading Transformational Change, yamk, virtual studies, S23, Virtual Campus

Objectives

The student is able to:
• analyse their own personal brand by choosing brands to collaborate with (using the mash-up canvas)
• create a brand mash-up framework based on branding literature
• evaluate the financial value of brands and crea te a plan for collaborating brands
• design new service or product brands with brand mash-up tools

Grading scale

Approved/Failed