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Digital Marketing and Sales (10 cr)

Code: HL00BQ81-3032

General information


06.02.2023 - 12.02.2023


01.03.2023 - 28.04.2023

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

10 op

Mode of delivery

Distance learning


Laurea Leppävaara, liko


Laurea Leppävaara

Teaching languages

  • English


20 - 40

Degree programmes

  • Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)


  • Juha Uutela
  • Tomas Illman

Teacher in charge

Juha Uutela


  • HLA222KN
    Liiketalouden koulutus, päivätoteutus, K22, Leppävaara
  • NTA221KN
    Tietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint.

Co-operation with working life and/or RDI


Important dates

Pre-assignment: Three weeks time period before sprint workshop week on student's own time.
Design Sprint Workshop week in April: week 16 is confirmed.

Forms of internationality

Google Ventures. 2016. The Design Sprint.

Students workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Further information for students

To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business