Study Guide

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 3.5.2022 @ 15-17. Canvas will be opened about a week before and the address for the Zoom meeting can be found in Canvas.

Student must complete the orientation assignment on time (about two weeks from the start date) to ensure his/her place in the course.

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.

Important dates

The Canvas workspace will open at latest on May 1st, 2022.

Other important dates you will find from the timing section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing (Google Fundamentals of Digital Marketing certificate, Google Analytics for Beginners course certificate)
- Digital Marketing & Lead Acquisition (Hubspot Inbound Marketing Certification, Google Ads Display Certification, Google Ads Search Certification)
- Social Media Marketing (Hubspot Social Media Marketing Certification, Facebook Certified Digital Marketing Associate Certification)
- Sales in Today's World (Hubspot Inbound Sales Certification)
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.