Introduction to Marketing (10 cr)
Code: HL00BQ78-3028
General information
Enrollment
23.05.2022 - 29.05.2022
Timing
29.08.2022 - 29.11.2022
Number of ECTS credits allocated
10 op
Virtual proportion
7 op
RDI proportion
7 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Tiina Turku
Teacher in charge
Tiina Turku
Groups
-
NDV222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Tikkurila
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.