Introduction to Marketing (10 cr)
Code: HL00BQ78-3027
General information
Enrollment
29.11.2021 - 05.12.2021
Timing
10.01.2022 - 03.05.2022
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
RDI proportion
5 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 80
Degree programmes
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila (Finnish)
Teachers
- Minna-Kaisa Lehtilinna
- Eeva Haikonen
- Tiina Turku
Teacher in charge
Tiina Turku
Scheduling groups
- Pienryhmä 1 (Size: 45. Open UAS: 0.)
- Pienryhmä 2 (Size: 45. Open UAS: 0.)
Groups
-
NTV221SNTietojenkäsittelyn koulutus, päivätoteutus, S21, Tikkurila
Small groups
- Pienryhmä 1
- Pienryhmä 2
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5