Service Business and Marketing (10 cr)
Code: A9128-3002
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
19.08.2019 - 31.12.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
- Petri Miinalainen
- Minna Fred
Teacher in charge
Minna Fred
Groups
-
MLA219SA
Learning outcomes
The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business
Grading scale
H-5