Study Guide

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a working life partner in a P2P learning environment. Our working life partner is a Finnish software company Eduix, Customer Service Manager Minna Ilmen.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (Digital Marketing and Sales in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Using artificial intelligence:
In project work, the teacher's instructions for using artificial intelligence are followed. The teacher creates AI usage guidelines for different activities so students know when and how they can use these tools. The students must follow these instructions. It is important to note that the teacher can also prohibit the use of artificial intelligence in individual tasks.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Location and time

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Co-operation with working life and/or RDI

Our working life partner is Customer Service Manager Minna Ilmen from a Finnish software company Eduix.

Important dates

The Project Kick-Off (mandatory participation) will be held on Thursday September 5 at 9.30-11.30 am on Hyvinkää campus, 3rd floor, room 3-13.

It is compulsory to participate in the project Kick-Off meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Forms of internationality

The project is suitable for exchange students.

Students workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Content and scheduling

Aims of the project:

Background:
Sofware company Eduix has developed a financial reporting service especially for the EU projects management. Potential users of this service are organizations that implement projects and
1) need a view of the financial realization of the project for their own use: how the incurred costs correspond to budgeting: working hours & purchases
2) report on the project finances to the project financiers and act as a project coordinator, meaning that the project partners report the situation of their own sub-project through Eduix.
(Technical background information: the service is offered as SaaS, it is provided by a Finnish software house, i.e. Eduix)

Outcome of the project - Digital Marketing Plan:
First to find out
-What is the market potential in Europe?
-Potential customers?
-Which potential customers from Europe can be identified?
-What similar operators can be found in different countries?
As an example, the user of the service like operators as Nordunet, which implement extensive EU projects as coordinators.
-What other target groups are identified?

Digital Marketing plan:
A plan especially for digital marketing:
Which channels should be used to reach the target audience?
How to develop a plan for communication the awareness of the service?
> It´s possible to test the plan in practice with various measures:
keyword research, campaign planning & content production & monitoring & changes

Keywords: Benchmarking, Digital Marketing Plan, Market Analysis

Students are working in Canvas environment Digital Marketing and Sales: Digitalization, digital information and its impact on sales and marketing. This is fully online study unit designed as self-paced. All the material is in the course environment.

Welcome to the team!
Mervi Talonen
Lecturer, Business Management

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Grading scale

H-5

Evaluation methods and criteria

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

[The schedules and other conditions for the retakes and improving passed grades of the study unit or its part are agreed upon in writing at the beginning of the study unit or are documented in the implementation plan of the study unit.]

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

On Campus implementation
International Sales and Marketing, Client & Partner Search in Consumer Goods Sector

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is a Finnish company operating in fast moving consumer goods industry in drinks/food sector. The company is looking to expand operations internationally, project team will investigate potential market(s), target consumer groups and potential partners in new international market(s).

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning on Laurea Hyvinkää Campus:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Location and time

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Co-operation with working life and/or RDI

Working life partner: Laurea's Key Partner Company in Consumer Goods Sector.

Important dates

Kick-Off (mandatory participation): September 4th at 0915 o'clock, Laurea Hyvinkää Campus, Room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Forms of internationality

The project is suitable for exchange students. The project includes international collaboration and international market research and international marketing.

Students workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Content and scheduling

Aims of the project:
International market research. Client and Partner Search. International Marketing Mix Development. Digital marketing tools.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Grading scale

H-5

Evaluation methods and criteria

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project will be carried out as a P2P project in cooperation with the Institute of Economy and Trade of Tajik State University of Commerce in Khujand, Tajikistan (https://iet.tj/en/index-e/) AND with companies from both countries looking to expand business in Finland/EU and Tajikistan/Central Asia.

Project content (Finnish Company): To research and understand Decontamination systems market structure in selected markets; key decision/policy makers, clients and their potential, potential partners and re-sellers in international markets. This Hyvinkää-based family-owned company manufactures and sells decontamination systems, decontaminants, decontamination sprayers and portable showers. Potential clients include Defence Forces, Fire Brigades, Civil Defence, Industrial Plants as well as different Healthcare Units all over the world. Products are used for decontaminating people and equipment. Environmental safety, mobility, modularity and integrability are key drivers in product development. Company finds solutions for customer’s needs and acts as an integral part of authority network.

Project content (Tajikistan Company): To be Confirmed.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Hyvinkää-based family-owned company, Laurea's Key Partner Company.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Location and time

Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Co-operation with working life and/or RDI

Institute of Economy and Trade of Tajik State University of Commerce in Khujand, Tajikistan is academic cooperation partner.
Working life partner (Finnish) is Hyvinkää-based family-owned company, Laurea's Key Partner Company
Working life partner (Tajik) To be Confirmed

Important dates

Kick-Off (mandatory participation): September 3rd at 10.00 o'clock, Laurea Hyvinkää Campus room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Forms of internationality

The project is suitable for exchange students.
Institute of Economy and Trade of Tajik State University of Commerce in Khujand, Tajikistan is academic cooperation partner. Additionally there will be two companies looking to expand their operations in Tajikistan/Central Asia and Finland/EU.

The project will be implemented with a team of students and staff from Institute of Economy and Trade of Tajik State University of Commerce. Students will be divided to smaller working teams so that Finnish and Tajik students work together. Guidance is provided by Tajik and Finnish lecturer.

Students workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Content and scheduling

Aims of the project:
Market research, market analysis, data-driven decision making, digital marketing, international marketing, international sales, international teamwork, cross-cultural working.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Grading scale

H-5

Evaluation methods and criteria

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

PROJECT CLIENT: Brazilian HEICOMP partner company U.Experience, https://heicomp.com/
In this project we will work with succesful education export project. See more information: https://heicomp.com
-Expanding knowledge of the HEIComp project in Latin America – Supporting to achieve KPIs
-Getting customer understanding, e.g.: Latin America target audience (will be defined in the beginning of the project)
-Using AI
-Designing concept (Format) and concrete content for an e-book and newsletters
-Designing how to promote HEIComp project´s results for target audience

LECTURERS/SUPERVISORS:
Tero Uusitalo https://www.linkedin.com/in/tero-uusitalo-84239a39/
Marja Isokangas https://www.linkedin.com/in/marjaisokangas/
The project will be conducted together with another international team (Service Design/ Supervisor Marja Isokangas)
PROJECT MANAGEMENT: Two student project managers are recommended to go towards success. Managers have been supported by two supervisors (Tero and Marja).
NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3041/Marja Isokangas
HL00BU35-3051 /Tero Uusitalo (this implementation)
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
-learn international project management
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset

REFERENCES:
See the IG video of Spring´s HEIComp- Laurea project:
https://www.instagram.com/p/C6GgIYRiIDk/

THIS IS A DAYTIME LEARNING PROJECT:
An independently studied part (in Canvas and Teams) supports the project implementation, but it is mandatory to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised. The client meetings will be in the afternoon Finnish time (when Brazil wakes up).

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Location and time

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Learning materials and recommended literature

Digital Marketing and Sales Canvas -self study part (3 ects)
The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Co-operation with working life and/or RDI

International HEIComp Project / Brazilian company U.Experience

Important dates

Kick-Off (mandatory participation): 2.9.2024
12:00-16:00 At Hyvinkää campus

It is mandatory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Forms of internationality

International Client and assignment by Brazilian Company U.Experience.
The project team will have every few weeks virtual client meetings with U.Experience - in the afternoon when Brazil wakes up.
All material will be produced in English, Spanish and Portuguese. Translating: Spanish/Portuguese speaking (exchange/Laurea) students and if necessary the translations can be made also by the client, U.Experience. AI tools will also used for translating.

Students workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Content and scheduling

Aims/Products of the project:
- Create an e-book concept /format and newsletter
- Create a customer persona of target groups
- Create interesting content about the HEIComp project to the e-book to acvieve HEIComp KPIs
(Number of contents will be agreed in the brief)

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Grading scale

H-5

Evaluation methods and criteria

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

[The schedules and other conditions for the retakes and improving passed grades of the study unit or its part are agreed upon in writing at the beginning of the study unit or are documented in the implementation plan of the study unit.]

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Grading scale

H-5

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is executed in collaboration with an external organization.
The course consists of two parts: 1. Individual: The certifications of various online marketing service providers. 2. Teamwork: Authentic business development assignment. Participation in teamwork and instruction on campus makes up an essential part of the course. A good grade requires commitment to interactive team work.

Laurea reserves the right to make changes.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Important dates

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified.

Schedule of the course is uploaded to Pakki. Teams meet with the instructor on a weekly basis.

Further information for students

This study implementation is a P2P project meaning that the project is completed in a small team and guided by a teacher. Participating in the project requires attendance in the project team meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyze the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project Description:

This project focuses on designing, writing, producing, and possibly editing short videos for marketing purposes for My HomesID. The goal is to create compelling, publishable video content that aligns with the company's image and marketing strategy.

Key Project Activities:
Video Design and Scripting
Producing videos according to the approved scripts
Possibly Video Editing: Depending on the project team's skills
Incorporating client feedback and scripted content to the videos, to ensure project success
Measuring the engagement and awareness the social media advertising

Preferred Skillset:

Editing, Filming & applicants who are comfortable appearing on camera are preferred, as some videos may require on-screen presence.

Expected Outcomes:
The project aims to deliver a series of professional level marketing videos that effectively promote My HomesID's services.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHomesID

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is mandatorynto take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Location and time

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Co-operation with working life and/or RDI

Working life partner:MyHomesID

Important dates

Kick-Off (mandatory participation): TBA, 4th of Sep.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Forms of internationality

The project is suitable for exchange students.

Students workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

The weekly project meeting 9-15 on Hyvinkää campus is mandatory!

Also, please note that the selected students will be assigned a preliminary task of writing an essay. This is workload is considered to be 3 study credits, equivalent of a standard knowledge base essay. It is due to be returned on 15th of September. The aim is to reduce workload from the November. More information will be sent for the participating students.

Content and scheduling

Expected Outcomes:
The project aims to deliver a series of professional level marketing videos that effectively promote My HomesID's services.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Grading scale

H-5

Evaluation methods and criteria

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies." (Laurea degree regulations 2024).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes until their competence can be assessed as passing." (Degree regulations 2024.)

[The schedules and other conditions for the retakes and improving passed grades of the study unit or its part are agreed upon in writing at the beginning of the study unit or are documented in the implementation plan of the study unit.]

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

In this project, a team of students will develop a marketing plan for KÄPY, a new, innovative leisure cabin designed with high-quality, eco-friendly materials. This unique, movable living space, inspired by nature and shaped like a pine cone, offers a serene getaway for those seeking tranquility in natural surroundings.

Possible Project Activities (Confirmed at the briefing):

Market Analysis: Conduct an in-depth analysis of the leisure living market, identifying potential customer segments, competitors, and market trends.

Branding and Positioning: Develop a strong brand identity for KÄPY, focusing on its unique features like ecological design, energy efficiency, and the nature-inspired aesthetic.

Marketing Strategy Development: Create a multi-channel marketing strategy that includes digital marketing, social media, partnerships, and event marketing to effectively reach the target audience.

Customer Engagement Plan: Devise innovative ways to engage with potential customers, including virtual tours, experiential events, and interactive social media campaigns.

Sustainability Communication: Emphasize the ecological and sustainable aspects of KÄPY in all marketing materials, aligning with the growing trend of eco-conscious consumerism.

Performance Metrics and Evaluation: Establish key performance indicators to measure the success of the marketing plan and adjust strategies as needed.

Expected Outcomes:
The project aims to deliver a marketing plan that captures the essence of KÄPY and resonates with individuals looking for an eco-friendly, peaceful retreat.

The plan should not only raise awareness about KÄPY but also drive interest and sales, positioning it as a leading choice in the leisure cabin market.



The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Attending the project days on Hyvinkää campus is MANDATORY.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Co-operation with working life and/or RDI

Working life partner:

Important dates

Kick-Off (mandatory participation): TBA, but on Hyvinkää campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:

The project aims to deliver a marketing plan that captures the essence of KÄPY and resonates with individuals looking for an eco-friendly, peaceful retreat.

The plan should not only raise awareness about KÄPY but also drive interest and sales, positioning it as a leading choice in the leisure cabin market.

Further information for students

KÄPY is an approximately 18m² leisure cabin, furnished with high-quality materials. Inspired and respectful of nature, this ecological and movable living space is unique. KÄPY is designed for those who wish to spend time embraced by nature, perhaps even falling asleep while admiring the starry sky. Consideration has been given to eco-friendliness and energy efficiency through various solutions in its design. The name KÄPY, meaning 'cone' in Finnish, is derived from the building's exterior, which, with its round and plump shapes, resembles a pine cone.

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Daytime contact learning on Campus:
An independently studied part (in Canvas) supports the project implementation. It is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

Project content: International Digital Marketing & Sales, partner & client search

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position.
The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. T
he student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired.
The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner is Laurea's Key Partner Company.

Important dates

Kick-Off (mandatory participation): 18.1.2024 930 o'clock, Laurea Hyvinkää Campus, room 3-18.
First Client Meeting: 25.1.2024 930 o'clock, Laurea Hyvinkää Campus, room 2-32
It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is suitable for exchange students.

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:
digital marketing, client & partner search, marketing communications, company internationalization, international business

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Daytime learning:
An independently studied part (in Canvas) supports the project implementation. It is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project content: International Brand positioning and target group research / validation, in Consumer Goods sector.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner company.

The enrolled students will develop their competencies related to the study in question during this project implementation.
- research markets in several EU countries
- target group research
- branding / visual identity development
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position.
The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module.
The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea's key partner company operating in fast moving consumer goods sector.

Important dates

Kick-Off (mandatory participation):17.1.2024 1130 o'clock, Laurea Hyvinkää Campus, room 2-32.
First Client meeting: 24.1.2024 1130 o'clock, Laurea Hyvinkää Campus, room 2-32.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is suitable for exchange students. The project assignment is international.

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project: Marketing research, brand research, target group, segmentation, international marketing, brand communications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

A HOT TOPIC in FINLAND and other European societies! This is a dynamic course designed for aspiring business students eager to make a meaningful impact.

PROJECT CONTENT
- Principles of Digital Marketing and Sales
- Translating the target audience insights into a compelling digital marketing strategy
- Crafting tailored content that resonates with the aspirations and challenges of immigrant women seeking employment
> From social media campaigns to content creation, students will explore various digital marketing channels to amplify the impact of the service design initiative
- Using AI in project in real life context
- JOINT-BALTIC project

AIM
The aim is to not only raise awareness but also to create a supportive online environment that connects immigrant women with valuable resources and opportunities.

TASK
The goal is to create a service framework for immigrant women navigating the job market
- fosters inclusivity
- addresses barriers
- enhances the overall experience

NOTE:
There are two Laurea Hyvinkää projects with similar content by Marja Isokangas:
1) Service Design and Sustainability Project HL00BU34-3034
2) Digital Marketing and Sales Project HL00BU35-3031 (this project)
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE?
LEARNING OBJECTIVES:
1. Digital Marketing Mastery: Acquire hands-on experience in crafting and implementing digital marketing strategies tailored to a specific audience.
2. Use of AI in real life project: Developing skills for use of AI.
3. Empathy and Cultural Sensitivity: Cultivate empathy and cultural sensitivity through direct engagement with immigrant women and their unique experiences.
4. Collaborative Teamwork: Hone teamwork and collaboration skills by working closely with counterparts from different disciplines.
5. Social Impact Awareness: Recognize the power of business to drive positive social change and contribute to the empowerment of marginalized communities.

GUIDANCE TAKES PLACE AT HYVINKÄÄ CAMPUS.

-----

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

Theory studying in the project:
1.Self-study in Canvas (3 ects), Digital Marketing and Sales
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

WORKING LIFE PARTNER: Empowering Immigrant Women in the Workforce-Project
Funder of Project: the Central Baltic 2021-2027
CENTRAL BALTIC PROJECT
https://www.laurea.fi/en/projects/c/central-baltic-mentoring-for-migrant-women-seeking-employment/

Important dates

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is suitable for exchange students.
JOINT-BALTIC Project.

Students workload

1 cr. = 26.7 h

Content and scheduling

SCHEDULE
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 12:30-14:30 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 12:30-16:00
12:30-14:30 KickOff the project together with other team
14:30-16:00 Team roles (without supervisor)

TWO TEAMS TOGETHER MAKE MAGIC HAPPEN
The magic happens when these two teams seamlessly collaborate.
- Regular joint sessions will facilitate the exchange of ideas, ensuring that the service design principles are accurately translated into the digital marketing strategy.
- Through this synergy, students will learn the importance of interdisciplinary collaboration, effective communication, and adapting strategies based on real-time feedback.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Building upon the foundation laid in the previous semester, this project involves the practical application and evaluation of the sustainable growth strategy developed for an IT startup, MyHID Oy. The focus will be on the implementation of the ESG (Environmental, Social, and Governance) based action plan and the assessment of its effectiveness in achieving the startup's sustainability goals.

Pssible Project Activities (To be decided at the project brief):

Strategy Implementation: Guide the IT startup in integrating the ESG-based action plan into its daily operations, focusing on sustainable practices and decision-making.

Monitoring and Evaluation: Develop and utilize monitoring tools to track the effectiveness of the implemented strategies, measuring their impact on the startup's sustainability performance.

Stakeholder Engagement: Engage with various stakeholders, including employees, customers, and investors, to gather feedback and insights on the sustainability initiatives.

Sustainability Reporting: Enhance the startup's sustainability reporting system, ensuring transparent and responsible communication of its sustainability efforts and progress.

Continuous Improvement: Identify areas for improvement based on the evaluation results and refine the sustainability strategy accordingly.
The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHID Oy.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis. COMPULSORY participation to project days on campus.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence.The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: MyHID Oy

Important dates

Kick-Off (mandatory participation): TBA, on Hyvinkää campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18): Students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified.

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:

The project aims to provide the IT startup with a clear roadmap for executing its sustainability strategy, alongside tools for measuring its impact. The evaluation component will ensure that the startup not only adheres to its sustainability goals but also continuously improves its practices. The ultimate goal is to establish the startup as a model for sustainable growth in the tech industry.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea, SURE-program.

Project Description:In this 15-credit project, a team of students will investigate the current talent shortage facing businesses and explore how marketing strategies can provide solutions. The project focuses on recruitment marketing and the potential competitive edge provided by AI tools in marketing communications.

Key Project Activities:
Conduct market research on Skills Data tools to understand their landscape and efficacy.
Examine knowledge management practices within the context of recruitment and AI.
Produce a conference article discussing the intersections of AI and learning as they relate to recruitment.
Perform a current state analysis of recruitment marketing to identify trends, challenges, and opportunities.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

It is MANDATORY to participate in teaching on campus, in Hyvinkää.
It is also mandatory to participate in the project seminar at the end of the project.

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

[Leave the below text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: [the name of a company or client, or if the company specifically prohibits the release thereof, enter the sector; the field is used to monitor partnerships and the RDI integration.]

Important dates

Kick-Off (mandatory participation):TBA, Hyvinkää Campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:


Students will gain hands-on experience in market research, strategic analysis, and academic writing, all while tackling a real-world business problem. The project aims to produce actionable insights into how AI can transform recruitment marketing, thereby offering businesses a tangible solution to the skill gap challenge.
The enrolled students will develop their competencies related to the study in question during this project implementation.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is executed in collaboration with an external organization.
The course consists of two parts: 1. Individual: The certifications of various online marketing service providers. 2. Teamwork: Authentic business development assignment. Participation in teamwork and instruction on campus makes up an essential part of the course. A good grade requires commitment to interactive team work.

Laurea reserves the right to make changes.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Important dates

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified.

Schedule of the course is uploaded to Pakki. Teams meet with the instructor on a weekly basis.

Further information for students

This study implementation is a P2P project meaning that the project is completed in a small team and guided by a teacher. Participating in the project requires attendance in the project team meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyze the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Important dates

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

Students workload

One credit equals approximately 26.7 hours of work performed by the student. You can evaluate the student’s time management in different assignments. A tool for calculating the workload is available in the “Implementations” menu of the teacher’s desktop in Peppi.

Content and scheduling

.]

Further information for students

T

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork, skills, leadership, and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

[Leave the parts that apply] “Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Ouriginal is used when assignments are checked, the lecturer will inform the students of this.

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

In this project we will work with succesful education export project. See more information: https://heicomp.com
-Expanding knowledge of the project in Latin America
-Getting customer understanding, e.g.: Latin America students interviews,
-Using AI
-Designing concrete content in social media (Facebook, LInkedIn)
-We will design how to engage students and teachers to create videos and texts for blogs and social media (e.g.Toolkit)
LECTURER/SUPERVISOR: Tero Uusitalo
The project will be conducted together with another international team (Service Design/ Supervisor Marja Isokangas)

CLIENT
-Brazilian HEICOMP partner company UExperience

NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3033/Marja Isokangas (this implementation)
HL00BU34-3021 /Tero Uusitalo
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- expand your personal and international networks
- learn to work in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation
- learn service design methods, tools and mindset





Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

Theory studying in the project:
1.Self-study in Canvas (3 ects), Digital Certificates
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

CLIENT
-Brazilian HEICOMP partner company UExperience

Important dates

Kick-Off (mandatory participation): 16.1.2024, 10-16
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 10:00-12:00 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 10:00-16:00
10:00-12:00 KickOff the project together with other team
12:00-12:30 Lunch
12:30-14:30 Team roles (without supervisor)
14:30-16:00 KickOff continues with supervisors.




It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is especially suitable for exchange students. If you speak Spanish or Portuguese - that would be extra for the project!
Continuous colloborating with employer in Brazil: U.Experience
Virtual meetings / events with Brazilian and Paraguayan students
https://heicomp.com
https://www.instagram.com/stories/heicomp_/

The project is suitable for exchange students.

Students workload

1 cr. = 26.7 h

Content and scheduling

Aims of the project:

U.Experience demands and challenges:
● Increase the number of users on Facebook and LinkedIn
● Get more users from work life and government
● In terms of content, showcase the positive impact of the project on society, academic institutions, market, etc.
● Expand knowledge of the project to other regions of Brazil and Paraguay. It is still very much focused on the cities where the consortium's academic institutions are located.
● In addition to Brazil and Paraguay, reach audiences in other regions of Latin America.
● Suggestions on how to engage students and teachers to create videos and texts for blogs and social media.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with the company Bravura Suomi. (www.bravura-suomi.fi) Bravura is a staffing and recruitment company. They match people in the beginning of their careers with available jobs and help businesses find the best new talent.

Our client is Sales Manager Emilia Grön.

Project content: Marketing plan for a newly-launched recruitment start-up

Bravura is a recruitment- and staffing company founded in Sweden 15 years ago. With 15 offices and growing, Bravura is one of the market leaders in the business. During Spring 2023, Bravura Suomi launched their operations in Helsinki, Finland and is looking to build a strong name and brand locally. Bravura’s company values are goal-oriented, trustworthy, inspiring and generous.

Bravura Suomi plays an essential role in providing students with authentic problem-solving experiences. The Project objectives and principles will be defined in client briefing.

Keywords: employer branding, marketing plan, recruitment, event marketing, communication, social media marketing, content strategy

Welcome to join us to this project!

This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.

Coaching and communication will be defined and agreed in the beginning of the project.
This project is suitable for blended learning students (monimuoto):
Please note: If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

Learning materials and recommended literature

Course literature and suitable sources will be discussed and defined in the beginning of the project. Digital Marketing and Sales Canvas study unit includes in this project.
Also, the project´s assignment and targets will be discussed in the beginning of the project.

Co-operation with working life and/or RDI

Our client in this project:
Sales Manager Emilia Grön
Bravura Suomi Oy, Helsinki
www.bravura-suomi.fi

Lecturer in this project, Mervi Talonen, Senior Lecturer in Business Management.

Important dates

Project meetings will be held on Hyvinkää campus on Thursdays at 9.30-10.30 am.
It is highly recommended to reserve Thursdays for team working days.
The Outlook invitation for the project pre-brief and brief meetings will be send by lecturer in August.

Forms of internationality

Study is suitable for exchange students.

Students workload

1 credit point is approximately 26,7 working hours.
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work. Guidance meeting is approximately one hour a week.

Content and scheduling

Project content: Marketing plan for a newly-launched recruitment start-up

Bravura is a staffing and recruitment company. They match people in the beginning of their careers with available jobs and help businesses find the best new talent.

Bravura is a recruitment- and staffing company founded in Sweden 15 years ago. With 15 offices and growing, Bravura is one of the market leaders in the business. During Spring 2023, Bravura Suomi launched their operations in Helsinki, Finland and is looking to build a strong name and brand locally. Bravura’s company values are goal-oriented, trustworthy, inspiring and generous.

Bravura Suomi plays an essential role in providing students with authentic problem-solving experiences. The Project objectives and principles will be defined in client briefing.

Keywords: employer branding, marketing plan, recruitment, event marketing, communication, social media marketing, content strategy

Welcome to join us to this project!

Keywords: marketing plan, recruitment, event marketing, communication, social media marketing

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.
Criteria level II is used.

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a working life partner in P2P learning environment.
The course consists of two parts: 1. Individual: The certifications of various online marketing service providers. 2. Teamwork: Authentic business development assignment. Participation in teamwork and instruction on campus makes up an essential part of the course. A good grade requires commitment to interactive project work.

Laurea reserves the right to make changes.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately according to the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Important dates

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified.

Schedule of the course is uploaded to Pakki. Teams meet with the instructor on a weekly basis.

Forms of internationality

The course and the projects are suitable for exchange students.

Students workload

1 credit corresponds to an average of 27 hours of student work.
The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Further information for students

This study implementation is a P2P project meaning that the project is completed in a small team and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyze the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with key partners Senior Lecturer Asko Mononen, Digital Living Lab Laurea Leppävaara and Doctor Zhang from Kuntai Robotics in Zhejiang, China. Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

The 3 project objectives:

Firstly, this project will start by designing the project model P2P to be applicable for online learning in Finland – China composition. (Zhejiang is an eastern coastal province of China. Its capital and largest city is Hangzhou.)

Secondly, this project will prepare a Living Lab concept implementation plan for exoskeleton living lab. The principles of Service Design and Living Labs concept are to focus as well as exoskeletons. All these will be studied within this project. You will gain insights into how benchmarking will benefit your implementation plan. We will have an earlier case for benchmark: Forge Academy, South Africa.

Thirdly, understanding the business culture of China. We finish with an overview of the
China's Business Culture and Etiquette. It is always wise to know ahead of time what is deemed appropriate and what is not when visiting a foreign land, especially when it comes to business etiquette and interactions. We will learn some useful tips to China’s business culture and etiquette for smooth sailing and pleasant business communications with clients and colleagues.

The Project objectives and principles will be defined in client briefing which will be held in August.

Project background:
This project is a part of collaboration with partners in Finland and China. The first phase of the collaboration was a project “Developing wearable intelligence learning environment – WeaLE”. The active part of it started in January 2021 with content learning and trip preparations. Due to pandemic, the first networking trip took place as late as May 2023. The next step is to develop further collaboration for mutual advantage.

Keywords: Living Lab concept, service design, international business environments and operations, benchmarking, cross-cultural communication skills, excellent networking abilities,
collaboration

What are the benefits of living labs?
A Living lab enabler facilitates research and teaching and learning projects over the long term. They can be thought of as a class of research infrastructure that are embedded in the real world and can be used for multiple experiments.

Welcome to join us to this project!


This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneurship.

Coaching and communication will be defined and agreed in the beginning of the project.
This project is suitable for blended learning students (monimuoto):
Please note: If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

Location and time

-

Learning materials and recommended literature

Course literature and suitable sources will be discussed and defined in the beginning of the project. Digital Marketing and Sales Canvas study unit is possibly including this project.
Also, the project´s assignment and targets will be discussed in the beginning of the project.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Co-operation with working life and/or RDI

Working life partners:
*Senior Lecturer Asko Mononen, Digital Living Lab, Laurea University of Applied Sciences Leppävaara
*Doctor Zhang, Kuntai Robotics in Zhejiang, China

Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

Lecturer in this project, Mervi Talonen, Senior Lecturer in Business Management.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). This project pre-brief meeting will be held on Monday 28 August at 13-14 pm on Hyvinkää campus. Lecturer will send you an Outlook invitation in early August with all details.

It is compulsory to participate in the project client brief meeting so that everyone participating in the project will receive the information on the project task. The client brief will be held on Monday 28 August right after pre-brief meeting at 14.15-15.15 pm on Hyvinkää campus. You will receive a detailed Outlook calendar invitation by the Lecturer in early August.

Project guidance (project meetings) is offered on a weekly basis on Mondays at 13-14 pm on Hyvinkää campus. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

It is highly recommended to reserve Mondays for team working days.
The Outlook invitation for the project pre-brief and brief meetings will be send by lecturer in early August.

Forms of internationality

The project is suitable for exchange students.

Students workload

1 credit point is approximately 26,7 working hours.
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work. Guidance meeting is approximately one hour a week.

Content and scheduling

This Digital Marketing and Sales project will be carried out as a P2P project in co-operation with key partners Senior Lecturer Asko Mononen, Digital Living Lab Laurea Leppävaara and Doctor Zhang from Kuntai Robotics in Zhejiang, China. Other potential partners are HAMK University of Applied Sciences, Hämeenlinna (Finland) and Zhejiang University (China).

The 3 project objectives:

Firstly, this project will start by designing the project model P2P to be applicable for online learning in Finland – China composition. (Zhejiang is an eastern coastal province of China. Its capital and largest city is Hangzhou.)

Secondly, this project will prepare a Living Lab concept implementation plan for exoskeleton living lab. The principles of Service Design and Living Labs concept are to focus as well as exoskeletons. All these will be studied within this project. You will gain insights into how benchmarking will benefit your implementation plan. We will have an earlier case for benchmark: Forge Academy, South Africa.

Thirdly, understanding the business culture of China. We finish with an overview of the
China's Business Culture and Etiquette. It is always wise to know ahead of time what is deemed appropriate and what is not when visiting a foreign land, especially when it comes to business etiquette and interactions. We will learn some useful tips to China’s business culture and etiquette for smooth sailing and pleasant business communications with clients and colleagues.

The Project objectives and principles will be defined in client briefing which will be held in August.

Project background:
This project is a part of collaboration with partners in Finland and China. The first phase of the collaboration was a project “Developing wearable intelligence learning environment – WeaLE”. The active part of it started in January 2021 with content learning and trip preparations. Due to pandemic, the first networking trip took place as late as May 2023. The next step is to develop further collaboration for mutual advantage.

Keywords: Living Lab concept, service design, international business environments and operations, benchmarking, cross-cultural communication skills, excellent networking abilities,
collaboration

What are the benefits of living labs?
A Living lab enabler facilitates research and teaching and learning projects over the long term. They can be thought of as a class of research infrastructure that are embedded in the real world and can be used for multiple experiments.

Welcome to join us to this project!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Digital Marketing and Sales project to a Laurea Key Partner Company in Consumer Goods Sector.

Project content: Planning & implementation of an international Digital Marketing Campaign.
Create and develop digital marketing campaign and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. . Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea Key Partner Company in Consumer Goods Sector

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief 28.8. at 900-1000 at Laurea Hyvinkää Campus, room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kick-off meeting with the Client 11.9. 900-1000 at Laurea Hyvinkää Campus, room 2-32.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
Digital marketing, Social Media, Online sales, Influencer marketing, International market entry and development, International marketing, International team-work

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a client company in P2P learning environment.

Project content: Client & Partner Search in Selected Countries in Consumer Goods industry.
The client is a Finnish Company operating in drinks/food sector.
Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea's Key Partner Company in Consumer Goods Sector.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief 28.8 12-13 at Laurea Hyvinkää Campus, room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kick-off meeting with the client 11.9. 12-13 at Laurea Hyvinkää Campus, room 2-32.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
International market research. Client and Partner Search. International Marketing Mix Development. Digital marketing tools.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a client company in P2P learning environment.

Project content: To research and understand Decontamination systems market structure in selected markets; key decision/policy makers, clients and their potential, potential partners and re-sellers in international markets.

This Hyvinkää-based family-owned company manufactures and sells decontamination systems, decontaminants, decontamination sprayers and portable showers. Potential clients include Defence Forces, Fire Brigades, Civil Defence, Industrial Plants as well as different Healthcare Units all over the world. Products are used for decontaminating people and equipment. Environmental safety, mobility, modularity and integrability are key drivers in product development. Company finds solutions for customer’s needs and acts as an integral part of authority network.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner Company.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea's Key Partner Company.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief 30.8. 1100-1200 at Laurea Hyvinkää Campus, room 3-17.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.Kick-off meeting with Client 11.9.1100-1200 at Laurea Hyvinkää Campus, room 2-32.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
Market research and analysis. Macro-environmental analysis. Micro analysis. International business. International teamwork. Exporting. Multi-level business decision making. Authority network understanding. Partner & Client Search.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

HEAD AI is seeking to explore and implement methods for integrating continuous customer experience feedback into their product development and customer success management processes. This project offers an opportunity to engage students in the ideation, investigation, and implementation of the latest automation-driven approaches.

Students will have the chance to devise strategies for collecting data, insights and feedback by means later discussed in the project kick-off. It would be interesting to explore digital tools and automation techniques to achieve the project goals efficiently.

Prior to the project, we encourage students to familiarize themselves with Head AI's common use cases, which can be found at: https://platform.headai.com/

During the project's kick-off, further details about the project will be provided, allowing students to gain a comprehensive understanding of the objectives and expectations.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is HEAD AI.

The enrolled students will develop their competencies related to the study in question during this project implementation.

[Choose and edit the sentence templates below. Remember to delete the unnecessary topic and text.

Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. . Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available [fill in the place e.g. Teams].

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Co-operation with working life and/or RDI

Working life partner: [the name of a company or client, or if the company specifically prohibits the release thereof, enter the sector; the field is used to monitor partnerships and the RDI integration.]

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). [Add the timing of pre-brief here.]

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. [Add the timing of the kickoff meeting. If the meeting is in the premises of the company/client add the location of the meeting.]

[The actual implementation schedule is shown directly in Pakki as implementation reservations, so there is no need to repeat this information here.]

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

[Describe the realization of internationality in the project and/or any international partners here. The contents of this data field are used to monitor the implementation methods and the realization of the strategic objectives. Leave the text if it applies:] The project is suitable for exchange students.

Students workload

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

[Describe the content by using the vocabulary used in the world of work. The field will be used in a service using AI to match studies, jobs and personal competences.]

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Sustainability has become a crucial aspect of any business strategy, and the IT industry is no exception. This student project focuses on developing a sustainable growth strategy for an IT startup. The project will explore the different frameworks and criteria for sustainability, including the Sustainable Development Goals (SDG) and Environmental, Social, and Governance (ESG) factors.

Additionally, the project will consider the importance of responsible reporting and accountability through a sustainability program and reporting system. Finally, the project will identify and develop a set of sustainability criteria that the IT startup can use to guide its operations, ensuring that it remains aligned with its sustainability goals.

Project deliverables: Responsibity action plan to support sustainable growth strategy.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is MyHomesID.

The enrolled students will develop their competencies related to the study in question during this project implementation.

[Choose and edit the sentence templates below. Remember to delete the unnecessary topic and text.

Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. . Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available [fill in the place e.g. Teams].

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

[Leave the above text in place and add a description of the opportunities for accreditation of prior learning or other alternative completion methods.]

Co-operation with working life and/or RDI

Working life partner: [the name of a company or client, or if the company specifically prohibits the release thereof, enter the sector; the field is used to monitor partnerships and the RDI integration.]

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). [Add the timing of pre-brief here.]

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. [Add the timing of the kickoff meeting. If the meeting is in the premises of the company/client add the location of the meeting.]

[The actual implementation schedule is shown directly in Pakki as implementation reservations, so there is no need to repeat this information here.]

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

[Describe the realization of internationality in the project and/or any international partners here. The contents of this data field are used to monitor the implementation methods and the realization of the strategic objectives. Leave the text if it applies:] The project is suitable for exchange students.

Students workload

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

[Describe the content by using the vocabulary used in the world of work. The field will be used in a service using AI to match studies, jobs and personal competences.]

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with Mount St. Joseph University, Ohio (https://cite.msj.edu/index/)

The project is part of a research project Ypro-Ukr. The goals of the research project are to improve the possibilities of immigrants in Finland to find a job or a place to study. The test group of the project are the Ukrainians that have lately arrived in Finland. In this P2P project an online application will be designed and concretely built. Furthermore, marketing measures will be taken to make sure that the application is found by the target groups.

The aim (15 credits) is that the student is able to
- design and build an online application
- plan and implement target marketing online

The enrolled students will develop their competencies related to the study in question during this project implementation.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive feedback for assignments from the teacher, and working life and peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

The project is related to a research project Ypro-Ukr, financed by the Ministry of Education and Culture, Finland.

The application will be built together with Mount St. Joseph University. There is an article about previous co-operation: https://www.msj.edu/news/2022/12/mount-cite-program-partners-abroad-university-finland-helpme-app.html

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-briefing 28.8.2023 at 10-11.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kickoff meeting 28.8.2023 at 12.30-13.30.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.
Guidance on Mondays at 12.30-13.30 at Hyvinkää campus.

Students workload

The student spends approximately 16 hours of weekly working time on the project (including both independent working and teamwork).

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project goal is to train digital marketing skills.

More specifically project goal is to train digital marketing skills to VIVA RDI-project's small and medium sized exporting enterprises in virtual reality. Organizing digital marketing pop ups. Assisting VIVA project team in digital marketing. Host and help arrange VIVA project's grande finale 30.3.2022. Also, participation in Act Camp events (held in Finnish): 9.2., 16.2., 2.3, 9.3. always at 13.00 to 15.00

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea UAS.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project's campus day: Thursday

Participation in person on campus is mandatory on project days.
Daytime learning:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life, and peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Laurea UAS

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).

The Pre-Brief is held on Hyvinkää campus on Thursday the 19th of Jan at 9.00 o'clock.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. The Kickoff Brief is held on Hyvinkää campus on Thursday the 19th of Jan at 12.00 o'clock.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

Digital Marketing, Teaching Skills, Creating Learning Material, Operating in Virtual Reality.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project goal is to develop marketing and it's content for a company offering a innovative health care product. Product itself proven by professionals to meet market requirements in a unique way. The marketing efforts have already been under taken and now is the time to develop strategies, content and effectiveness in general.

The innovative product aims to improve core muscle control. In the project we will produce content, improve marketing, and find new value proposals. A market research is a possibility.

Target market are b2b clients, but also b2c customers.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is OLKI Control

The enrolled students will develop their competencies related to the study in question during this project implementation.


Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. One full day on campus is required to complete the project. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Project Campus day: WEDNESDAY. It is mandatory to participate to campus days in person.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: OLKI Control

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).

The pre-brief is held on Wednesday the 18th at 9.00 o'clock on Hyvinkää campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Kickoff meetin is held on Wednesday the 18th at 12.00 o'clock on Hyvinkää campus. Subject to change.

Invitation to both meetings will be sent in Teams.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

Marketing development, value proposals, content creation.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Content Description: Developing Marketing Channels, Messages & Content for an Ambitious Start-Up SME

Creating awareness for first-time apartment owners
Sparring on value proposals and sales points
Exploring existing and future possible marketing channels and messages
Creating content & stories (blogs, podcast)
The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is My Homes ID.

The enrolled students will develop their competencies related to the study in question during this project implementation.


Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. One full day on campus is required to complete the project. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Project campus day: Tuesday. Participation in person is mandatory on campus days.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).

Pre-brief is held on Tuesday the 17th of Jan at 9.00 o'clock. On campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Kickoff meeting is held on Tuesday the 17th of Jan at 12.00 o'clock. On campus.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:

Marketing planning, value proposals, target groups analysis, story telling.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project goal is to produce a marketing video of the client company (length few minutes). In addition to this video shorter videos will be produced for social media. The project will there for revolve heavily around video content production, including concepting, scriptwriting, editing, production and also publishing.

Client is well established steel wholeseller Karotek Oy.


The enrolled students will develop their competencies related to the study in question during this project implementation.


Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. One full day on campus is required to complete the project. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Project campus day: Monday. Participation in person is mandatory.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Karotek Oy

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).

Pre-Brief is held on Monday the 16th of Jan, at 10.30 o'clock. On campus.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. [Add the timing of the kickoff meeting. If the meeting is in the premises of the company/client add the location of the meeting.]

Kickoff meeting is held on Monday the 16th of Jan, and 13.00. On Campus. Subject to change.

Invitation to both meetings will be sent in Teams.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
Video content concept design and script writing
Video content creation
Video content publishing

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the University del Desarrollo Project Group (https://www.udd.cl/about-us/) AND with companies from both countries looking to expand business in Finland/EU and Chile/Latin America.

Project content: International Business Development, target market research (macro- and microlevel), business opportunities identification, client search, partner search. Cross-cultural communication and teamwork.
The aim (15 credits) is that the student is able to
- research and manage customer / market potential
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools in project contexts
- make business decisions in various project contexts

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is a company from Finland and a company from Chile.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project will include TWO INTENSIVE WEEKS where 100% attendance is mandatory.

First Intensive working week the Finnish team will visit Chile 13.3-17.3 2023. Laurea will cover the costs for flights and accommodation (Laurea Degree Students). Second Intensive working week the Chilean team will visit Finland 8.5-12.5.2023. The Finnish team will plan and implement the week's schedule and activities within the planned budget.



Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work and 100% attendance during the intensive weeks. You will receive feedback for assignments from the teacher, and working life and peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Finnish and Chilean Companies

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-briefing 17.1. 10-11 o'clock, Laurea Hyvinkää Campus, room 3-18.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kickoff meeting 17.1. 13-14 o'clock, Laurea Hyvinkää Campus, room 3-18.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.
Guidance on Tuesdays 1200-1330 o'clock, when Chilean team will be participating (starting March) the timing is later during Tuesday afternoons.

Forms of internationality

The project will be implemented with a team of students and staff from University del Desarrollo, students will be divided to smaller working teams so that Finnish and Chilean students work together. Guidance is provided by Chilean and Finnish lecturer. The project will include one intensive week in Chile and one in Finland.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for teamwork and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project: Market research, market analysis, data-driven decision making, international marketing, international sales, international teamwork, cross-cultural working.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project content: International Brand positioning and target group research / validation, in Consumer Goods sector.

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea's Key Partner company.

The enrolled students will develop their competencies related to the study in question during this project implementation.
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas/Theoretical framework) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life and peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available in Teams.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately after the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner: Finnish company operating in fast moving consumer goods sector (food), Laurea's Key Partner company.

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-briefing 16.1. 9-10 o'clock Laurea Hyvinkää Campus, room 3-18

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. Kickoff 16.1. 13-14 o'clock Laurea Hyvinkää Campus, room 3-18

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.
Guidance session arranged Mondays 9.15-1030 o'clock.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project: Marketing research, brand research, target group, segmentation, international marketing, brand communications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is completed in cooperation with a working life partner in P2P learning environment.
The course consists of two parts: 1. Individual: The certifications of various online marketing service providers. 2. Teamwork: Authentic business development assignment. Participation in teamwork and instruction on campus makes up an essential part of the course. A good grade requires commitment to interactive project work.

Laurea reserves the right to make changes.

Location and time

-

Learning materials and recommended literature

The source materials needed for the subject area of the project are selected separately according to the project assignment.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Important dates

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified.

Schedule of the course is uploaded to Pakki. Teams meet with the instructor on a weekly basis.

Forms of internationality

The course and the projects are suitable for exchange students.

Students workload

1 credit corresponds to an average of 27 hours of student work.
The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Further information for students

This study implementation is a P2P project meaning that the project is completed in a small team and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyze the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

Project content: Kallioinen Yhtiöt Oy is a Finnish company headquartered in Hyvinkää. They would like to create online presence which refers to all activity and content that an entity business has under their name on the internet.

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company Kallioinen Yhtiöt Oy.

Coaching and communication will be agreed in the beginning of the project.

Laurea reserves the right to make changes

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Kallioinen Yhtiöt, headquartered in Hyvinkää.

The enrolled students will develop their competencies related to the study in question during this project implementation.

The project is conducted on campus.

The project includes, in addition to teamwork, scheduled guidance on campus which require participation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the lecturer and working life or peer feedback are also utilised.

Daytime learning:
It is important to take part in project teamwork and guidance on campus according to schedule on Wednesdays at 13.30-14.30. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the lecturer and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Location and time

-

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

Working life partner:
Kallioinen Yhtiöt, Hyvinkää (www.kallioinenyhtiot.com)
Mrs Hanna Kallioinen

Lecturer, Business Management Mervi Talonen

Important dates

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief) which will be held on Wednesday 18 January. The supervisor (lecturer) will send you a meeting request (Outlook).


It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. You will receive a meeting request for Wednesday 18th January 2023 by your lecturer.

Project guidance is offered on a weekly basis on Wednesday. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Forms of internationality

The project is suitable for exchange students.

Students workload

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for teamwork and approximately 8 hrs for independent work per week.

Content and scheduling

Aims of the project:
Project content: Kallioinen Yhtiöt Oy is a Finnish company headquartered in Hyvinkää. They would like to create online presence which refers to all activity and content that an entity business has under their name on the internet.

Mrs Hanna Kallioinen writes:
Kallioinen Yhtiöt Oy is Finnish speaking company, but some of our customers don’t speak Finnish. For that reason, we would like to create some information about our business and services in our websites in English also.

*We would like to know, who are our non-Finnish speaking customers and which kind of information they need in our websites
*We would the project team create content to our website according to the results of research about customer needs (if possible, team could also create websites by using our Wordpress-account, our marketing partner could help them with that)
*We would like to have suggestions from the project team how and where should advertise our English websites

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

[You can remove criteria that are not suitable for this implementation but no other changes are not allowed.]

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.