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Digital Marketing and Sales Project (15 cr)

Code: HL00BU35-3045

General information

Enrollment

19.05.2025 - 25.05.2025

Timing

01.08.2025 - 31.12.2025

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • English

Seats

5 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen

Teacher in charge

Pyry Airaksinen

Groups

  • HLB224SA2
    Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, S24, Hyvinkää

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Grading scale

H-5

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.