Digital Marketing and Sales Project (15 cr)
Code: HL00BU35-3070
General information
- Enrollment
-
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
- Timing
-
01.08.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 7.5 cr
- Virtual proportion
- 7.5 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 5 - 7
- Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
- Teachers
- Pyry Airaksinen
- Teacher in charge
- Pyry Airaksinen
- Groups
-
HLB2225SALiiketalouden koulutus, projektijohtaminen, monimuotototeutus, S25, Hyvinkää
- Study unit
- HL00BU35
Learning outcomes
The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts
Evaluation scale
H-5