Digital Marketing and Sales Project (15cr)

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

HUOM! TÄSSÄ PROJEKTISSA on ollut jo ERILLISHAKU, jolloin osa opiskelioista on jo valittu. Erilishausta on tiedotettu emaililla Hyvinkään liiketalouden opiskelijoita / Lähetty 7.11.2023 / Nina Wecman.

PROJEKTI: Tekoälyn hyödyntäminen yritysten liiketoiminnan kehittämisessä. Opiskelijat haastattelevat yrityksia Suomessa ja USA:ssa. Projekti toteutetaan yhteistyössä USA:n Mount St. Joseph Universityn (MSJ) kanssa. Opiskelijat tekevät projektin yhdessä USA-opiskelijoiden kanssa pienryhmittäin /-pareittain siten, että kussakin pienryhmässä on vähintään yksi MSJ- ja Laurea-opiskelija.

TIETOPERUSTA: AVATAAN HETI, KUN OPISKELIJAT VALITTU
- 4-5 itseopiskeltavaa sertifikaattia Digital- Marketing and Sales Canvas-työtilasta.
- Laurean julkaisusarjassa julkaistava artikkeli annetun ohjeistuksen mukaan + esitys Projektiseminaarissa. Yhdessä MSJ:n opiskleijoiden kanssa. Aihe: tekoälyn hyödyntäminen tässä projektissa.

OHJAUSAIKA: klo 14-16 torstaisin, pääsääntöisesti etänä.

Viikottaiset virtuaalitapaamiset USA:n MSJ cITe-tiimin kanssa to-iltapäivisin klo 15-16 (Aikero Suomi-Cinncinati 7h)

Aloitustapaaminen Hyvinkään kampuksella 18.1 klo 10-17. PAKOLLINEN LÄSNÄOLO

Intensiiviviikko Suomessa (USA:laiset Suomessa): Viikko 12 PAKOLLINEN.

Huomioithan edellä olevat aikataulut muissa asioissasi - työt ym.
Projektiin osallistuminen edellyttää ehdotonta sitoutumista intensiiviviikon läsnäoloon, viikko 12. Tällöin USA:n opiskelijat ja henkilöstö Suomessa.

Varaamme oikeuden haastatella ilmoittautuneet.

Varaamme oikeudet projektia koskeviin muutoksiin.

Time and location

Ks. Lukkarikone

Co-operation with working life and/or RDI

Yritysyhteistyökumppanit SUOMI / USA. Tarkentuvat projektin alussa.

Important dates

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”

Forms of internationality

Matka USA:n yhteistyöopistoon Mount St.Joseph University 5.-9.2.2023

https://www.msj.edu/
Yhteistyötaho MSJ:ssa: https://cite.msj.edu/

Student workload

One credit equals approximately 26.7 hours of work performed by the student. You can evaluate the student’s time management in different assignments. A tool for calculating the workload is available in the “Implementations” menu of the teacher’s desktop in Peppi.

Content and scheduling

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Further information

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Evaluation scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).


In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork, skills, leadership, and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

[Leave the parts that apply] “Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Ouriginal is used when assignments are checked, the lecturer will inform the students of this.