Study Guide

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

A HOT TOPIC in FINLAND and other European societies! This is a dynamic course designed for aspiring business students eager to make a meaningful impact.

PROJECT CONTENT
- Principles of Digital Marketing and Sales
- Translating the target audience insights into a compelling digital marketing strategy
- Crafting tailored content that resonates with the aspirations and challenges of immigrant women seeking employment
> From social media campaigns to content creation, students will explore various digital marketing channels to amplify the impact of the service design initiative
- Using AI in project in real life context
- JOINT-BALTIC project

AIM
The aim is to not only raise awareness but also to create a supportive online environment that connects immigrant women with valuable resources and opportunities.

TASK
The goal is to create a service framework for immigrant women navigating the job market
- fosters inclusivity
- addresses barriers
- enhances the overall experience

NOTE:
There are two Laurea Hyvinkää projects with similar content by Marja Isokangas:
1) Service Design and Sustainability Project HL00BU34-3034
2) Digital Marketing and Sales Project HL00BU35-3031 (this project)
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE?
LEARNING OBJECTIVES:
1. Digital Marketing Mastery: Acquire hands-on experience in crafting and implementing digital marketing strategies tailored to a specific audience.
2. Use of AI in real life project: Developing skills for use of AI.
3. Empathy and Cultural Sensitivity: Cultivate empathy and cultural sensitivity through direct engagement with immigrant women and their unique experiences.
4. Collaborative Teamwork: Hone teamwork and collaboration skills by working closely with counterparts from different disciplines.
5. Social Impact Awareness: Recognize the power of business to drive positive social change and contribute to the empowerment of marginalized communities.

GUIDANCE TAKES PLACE AT HYVINKÄÄ CAMPUS.

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Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Learning materials and recommended literature

Theory studying in the project:
1.Self-study in Canvas (3 ects), Digital Marketing and Sales
2.Theory base writing, 1500 words academic writing with references and applying part (3ects)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Co-operation with working life and/or RDI

WORKING LIFE PARTNER: Empowering Immigrant Women in the Workforce-Project
Funder of Project: the Central Baltic 2021-2027
CENTRAL BALTIC PROJECT
https://www.laurea.fi/en/projects/c/central-baltic-mentoring-for-migrant-women-seeking-employment/

Important dates

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified."

Forms of internationality

The project is suitable for exchange students.
JOINT-BALTIC Project.

Students workload

1 cr. = 26.7 h

Content and scheduling

SCHEDULE
- Teamday is on Tuesdays 16.1.-21.5.2023
- Teacher guidance on Tuesdays 12:30-14:30 + Guidance on Teams channel when needed.
- Project Kick-Off day: 16.1.2024, 12:30-16:00
12:30-14:30 KickOff the project together with other team
14:30-16:00 Team roles (without supervisor)

TWO TEAMS TOGETHER MAKE MAGIC HAPPEN
The magic happens when these two teams seamlessly collaborate.
- Regular joint sessions will facilitate the exchange of ideas, ensuring that the service design principles are accurately translated into the digital marketing strategy.
- Through this synergy, students will learn the importance of interdisciplinary collaboration, effective communication, and adapting strategies based on real-time feedback.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

Evaluation is discussed at the beginning of the project.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork skills, leadership and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. In project studies, students must supplement the competence missing from the project’s learning outcomes, until their competence can be evaluated as passing.” (Degree regulations.)

Further information

The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.