Digital Marketing and Sales Project (15 cr)
Code: HL00BU35-3039
General information
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
15 op
Mode of delivery
Contact teaching
Unit
Laurea Tikkurila, liko
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
Teachers
- Kari Halme
- Tiina Turku
- Marika Mäki
Teacher in charge
Kari Halme
Groups
-
HLV224SNLiiketalouden koulutus, projektijohtaminen, päivätoteutus, S24, Tikkurila
Learning outcomes
The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts
Grading scale
H-5
Further information
The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.