Digital Marketing and Sales Project (15 cr)

Learning outcomes

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Teaching methods

The project is executed in collaboration with an external organization.
The course consists of two parts: 1. Individual: The certifications of various online marketing service providers. 2. Teamwork: Authentic business development assignment. Participation in teamwork and instruction on campus makes up an essential part of the course. A good grade requires commitment to interactive team work.

Laurea reserves the right to make changes.

Exam schedules

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies. Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified.

Schedule of the course is uploaded to Pakki. Teams meet with the instructor on a weekly basis.

Completion alternatives

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Evaluation scale

H-5

Further information

This study implementation is a P2P project meaning that the project is completed in a small team and guided by a teacher. Participating in the project requires attendance in the project team meetings.