Study Guide

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Co-operation with working life and/or RDI

Nordic Sales Crew Oy

Important dates

Pre-assignment: Three weeks' time period before sprint workshop week on student's own time.
Pre-assignment Kickoff meetings in March on Mon 18th (Exact day and time not yet confirmed)
Design Sprint Workshop week in April on Mon 8th to Fri 12th (Draft until the week will be confirmed with the company)

Forms of internationality

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Students workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Further information for students

To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Grading scale

H-5

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Presence is compulsory during the kickoff on 22nd of January at 14:00.

Student must complete the orientation assignment on time to ensure place in the course. Deadline for the orientation assignment is 29.1.2024

Location and time

Guidances on zoom.

Learning materials and recommended literature

Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.

Important dates

The coaching sessions take place between Jan 22, 2024 - March 11, 2024 between 14-16.00. The couching sessions are online. These sessions and link to Zoom can be found in your calendars (Pakki). Also possible changes/cancellations are noted there

Students are also encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus.

Forms of internationality

This course is suitable for exchange students as well.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation criteria, fail (0)

See details on Canvas -platform.

Evaluation criteria, satisfactory (1-2)

See details on Canvas -platform.

Evaluation criteria, good (3-4)

See details on Canvas -platform.

Evaluation criteria, excellent (5)

See details on Canvas -platform.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This course is organised 60% online sef study and 40% online group work. During the online studies students study the theory independently and earn the following digital marketing and sales certificates offered by Hubspot Academy and Google Skillshop.

- Fundamentals of digital marketing
- Google Ads Display
- Google Ads Search
- Google Analytics for Beginners

- Inbound Marketing Certification | HubSpot Academy
- Social Media Marketing Certification | HubSpot Academy
- Inbound Sales Certification Course | HubSpot Academy

In parallel with the online theory, students make a digital sales and marketing plan in groups. This work is done online , unless the group agrees different working arrangements. Guiding sessions are organised online on zoom, these are optional. At the end of the course, the students present their group work to others, taking part of the presentations is compulsory. .

Learning materials and recommended literature

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan (=group work) to your own employee/hobby organisation or Laurea business partner.

Important dates

16.01.2024 18.15 - 19.45 Course start info
05.03.2024 17.00 - 19.00 Project kick off
12.03.2024 18.15 - 20.00 Optional Project guidance: Get to know your customers (smart objective, target group, buyer persona, buyer journey)
26.03.2024 17.00 - 19.00 Optional Project guidance: SEO keywords, Contacting plan, example ads
16.04.2024 17.00 - 19.00 Project presentations.

Online independent study following the deadlines announced in Course Platform Canvas.

Forms of internationality

The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Grading scale

H-5

Evaluation methods and criteria

The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this course you collect points by earning them by completing tasks and certifications during the course.

The grade is based on points collected from the assignments. Independent study is max 100 points and group work is max 50 points .

Evaluation criteria, fail (0)

0-74 points

Evaluation criteria, satisfactory (1-2)

75-106 points

Evaluation criteria, good (3-4)

107-138 points

Evaluation criteria, excellent (5)

139-150 points

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Co-operation with working life and/or RDI

Lindström Group

Important dates

Pre-assignment: Three weeks' time period before sprint workshop week on student's own time.
Pre-assignment Kickoff meeting Tue 3.10.2023.
Design Sprint Workshop week in October, week 43, Mon 23.10. - 27.10.2023.

Forms of internationality

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Students workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Further information for students

To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Grading scale

H-5

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform 12.9 - 4.12.The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 21.9.2023

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open latest on September 10th, 2023.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

In this course you collect points by earning them by completing tasks and certifications during the course.

You get points as follows:

Orientation: 0-10 points
Theme 1: 0-20 points
Theme 2: 0-10 points
Theme 3: 0-10 points
Theme 4: 0-10 points
Theme 5: 0-10 points
Final analysis: 0-30 points

The final grade is calculated as follows:

91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 1st September 2023 at 9.00 - 10.30 . Canvas workspace will open the same day at latest.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 17th September 2023.

The study unit is completed partly independently following a schedule for returning assignments by a given deadline. Individual assignments can be returned after deadlines, but then penalty -20% of points for assignment returned late applies.

In addition to independent studying, the study unit includes scheduled guidance online. Recordings of the teaching sessions can be viewed on Canvas afterwards. The study unit includes working in pairs or groups only in Final Assignment. You will not receive individual feedback for assignments from the teacher: feedback is based on checking the accuracy of the assignments.

Learning materials and recommended literature

Information about the material is announced on Canvas learning platform. In addition this book is needed:

Kotler P., Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

For further information visit Student Intra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving marketing and sales certifications during the course.

Important dates

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 17th September 2023.

The Canvas workspace will open latest on 1st September 2023.

Other important dates can be found in the schedule section.

Always check the learning platform for any changes in the schedule.

Forms of internationality

The study unit is suitable for exchange students.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!

Further information for students

Please note, in this study unit you confirm your participation by completing the orientation task on time!

The study unit corresponds to the requirements of Bachelor level education.

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place.

Please note, in this study unit you confirm your participation by completing the orientation task on time!

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet from August 28th till November 30th. You will familiarize yourself with Google and Hubspot certificates. The course includes one group assignment and other assignments are individual assignments.

Please note! Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th of September.

Guiding during the course: instructor is guiding in discussion forum and contacted via email. Students are able to discuss and share questions and answers in the Canvas discussion forum. Evaluation of the course is done by December.

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open by the end of August at the latest.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

In this course you collect points by earning them by completing tasks and certifications during the course.

Grading is based on points you'll get by returning the assignments. The grading schema is:

139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.

For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.

Evaluation of the whole course is done by December.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced 28.8.2023 in Zoom @17.00.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 4.9.2023.

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open latest on 28.8.2023

Other important dates you will find from the timing section.

Always check the learning platform Canvas for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

Approved/Failed

Evaluation methods and criteria

Suomeksi
In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Presence is compulsory during the kickoff on August 28 at 14:00 in Leppävaara Campus Digital Living Lab (room: 009 at ground floor) or online in Teams.

Student must complete the orientation assignment on time to ensure one's place in the course. Deadline for the orientation assignment is September 4, 2023

Location and time

Recommended coaching sessions at Laurea Leppävaara-campus during Mondays, Digital Living Lab (room 009 below the library).

Learning materials and recommended literature

Suomeksi
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.

Important dates

The coaching sessions take place between Aug 28, 2023 - Oct 30, 2023 between 12.30-14.00. You can agree separate times as well on Mondays.

Students are encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus. The coaching sessions can be also online. These sessions and link to Teams can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.

Forms of internationality

This course is suitable for exchange students as well.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation criteria, fail (0)

See details on Canvas -platform.

Evaluation criteria, satisfactory (1-2)

See details on Canvas -platform.

Evaluation criteria, good (3-4)

See details on Canvas -platform.

Evaluation criteria, excellent (5)

See details on Canvas -platform.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This course is organised 60% online sef study and 40% group work in Tikkurila Campus. During the online studies students study the theory independently and earn several digital marketing and sales certificates offered by Hubspot Academy and Google Skillshop.

In parallel with the online theory, students make a digital sales and marketing plan in groups for a Laurea business partner. At the end of the course, the students present their group work to others. Project work is guided in Tikkurila campus and students may need to travel once to business partner premises in Hyvinkää / other area in southern Finland.

Learning materials and recommended literature

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan (=group work) to your own employee/hobby organisation or Laurea business partner.

Forms of internationality

The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Content and scheduling

After the course the student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Grading scale

H-5

Evaluation methods and criteria

The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this course you collect points by earning them by completing tasks and certifications during the course.

The grade is based on points collected from the assignments. Independent study is max 100 points and group work is max 50 points .

Evaluation criteria, fail (0)

0-74 points

Evaluation criteria, satisfactory (1-2)

75-106 points

Evaluation criteria, good (3-4)

107-138 points

Evaluation criteria, excellent (5)

139-150 points

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet from May till August. You will familiarize yourself with Google and Hubspot certificates. The course includes one group assignment and other assignments are individual assignments.

Please note! Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 15.5.2023.

Guiding during the course: Lecturer is available during May, guiding in discussion forum and contacted via email. After this, students are able to continue discussing in the Canvas discussion forum. Evaluation of the course is done by September.

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open by the 1st of May at the latest.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

In this course you collect points by earning them by completing tasks and certifications during the course.

Grading is based on points you'll get by returning the assignments. The grading schema is:

139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.

For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.

Evaluation of the whole course is done by September.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Co-operation with working life and/or RDI

Stockmann

Important dates

Pre-assignment: Three weeks time period before sprint workshop week on student's own time.
Design Sprint Workshop week in April: week 16 is confirmed.

Forms of internationality

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Students workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Further information for students

To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet during 1.3 - 30.5. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 14.3.2022

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open latest on February 25th, 2023

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

In this course you collect points by earning them by completing tasks and certifications during the course.

Grading is based on points you'll get by returning the assignments. The grading schema is:

139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

To pass, you need to complete all the assignments. More details about assignment can be found from assignment pages. You can follow your study unit progress in the Grades page.

For the orientation, you need to deliver your assignment by the deadline. This is how you confirm your spot in this study unit. For the rest of the assignments you may return your assignments also after the deadlines. Just remember that there is a -20% "late fee" for assignments returned late.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 3.5.2022 @ 15-17. Canvas will be opened about a week before and the address for the Zoom meeting can be found in Canvas.

Student must complete the orientation assignment on time (about two weeks from the start date) to ensure his/her place in the course.

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.

Important dates

The Canvas workspace will open at latest on May 1st, 2022.

Other important dates you will find from the timing section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing (Google Fundamentals of Digital Marketing certificate, Google Analytics for Beginners course certificate)
- Digital Marketing & Lead Acquisition (Hubspot Inbound Marketing Certification, Google Ads Display Certification, Google Ads Search Certification)
- Social Media Marketing (Hubspot Social Media Marketing Certification, Facebook Certified Digital Marketing Associate Certification)
- Sales in Today's World (Hubspot Inbound Sales Certification)
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This course is organised 60% online sef study and 40% online group work. During the online studies students study the theory independently and earn the following digital marketing and sales certificates offered by Hubspot Academy and Google Digital Garage:

- Fundamentals of digital marketing
- Google Ads Display
- Google Ads Search
- Google Analytics for Beginners

- Inbound Marketing Certification | HubSpot Academy
- Social Media Marketing Certification | HubSpot Academy
- Inbound Sales Certification Course | HubSpot Academy

In parallel with the online theory, students make a digital sales and marketing plan in groups. This work is done online, unless the group agrees different working arrangements. At the end of the course, the students present their group work to others.

Learning materials and recommended literature

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan (=group work) to your own employee/hobby organisation or Laurea business partner.

Forms of internationality

The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Grading scale

H-5

Evaluation methods and criteria

The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this course you collect points by earning them by completing tasks and certifications during the course.

The grade is based on points collected from the assignments. Independent study is max 100 points and group work is max 50 points .

Evaluation criteria, fail (0)

0-74 points

Evaluation criteria, satisfactory (1-2)

75-106 points

Evaluation criteria, good (3-4)

107-138 points

Evaluation criteria, excellent (5)

139-150 points

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 30st January 2023 at 9.00 - 10.00. Canvas workspace will open the same day at latest.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 12th February 2023.


The study unit is completed partly independently following a schedule for returning assignments by a given deadline. Individual assignments can be returned after deadlines, but then penalty -20% of points for assignment returned late applies.

In addition to independent studying, the study unit includes scheduled guidance online. Recordings of the teaching sessions can be viewed on Canvas afterwards. The study unit includes working in pairs or groups only in Final Assignment. You will not receive individual feedback for assignments from the teacher: feedback is based on checking the accuracy of the assignments.

Learning materials and recommended literature

Information about the material is announced on Canvas learning platform. In addition this book is needed:

Kotler P., Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

For further information visit Student Intra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving marketing and sales certifications during the course.

Important dates

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 12th February 2023.

The Canvas workspace will open latest on 31st January 2023.

Other important dates you will find from the schedule section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!

Further information for students

Please note, in this study unit you confirm your participation by completing the orientation task on time!

The study unit corresponds to the requirements of Bachelor level education.

According to the degree regulations (section 18); students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place.

Please note, in this study unit you confirm your participation by completing the orientation task on time!

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Presence is compulsory during the kickoff on 16th of January at 14:00 in Leppävaara Campus Digital Living Lab (room: 009 at ground floor).

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2023

Location and time

First session at Laurea Leppävaara-campus, Digital Living Lab (room 009 below the library).

Learning materials and recommended literature

Suomeksi
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.

Important dates

The coaching sessions take place between Jan 16, 2023 - March 06, 2023 between 14-16.00. Students are encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus. The couching sessions can be also online. These sessions and link to Zoom can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.

Forms of internationality

This course is suitable for exchange students as well.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation criteria, fail (0)

See details on Canvas -platform.

Evaluation criteria, satisfactory (1-2)

See details on Canvas -platform.

Evaluation criteria, good (3-4)

See details on Canvas -platform.

Evaluation criteria, excellent (5)

See details on Canvas -platform.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced 11.1.2023 in Zoom @17.00.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 18.01.2023.

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open latest on 09.01.2023

Other important dates you will find from the timing section.

Always check the learning platform Canvas for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

Suomeksi
In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

- This is an eLearning course on the Canvas learning platform. The course can be completed at your own pace (respecting deadlines, of course!) and from anywhere via the internet.
- You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in the discussion forum if any help is needed.
- Course will be introduced in Zoom 03.10.22 from 10 to 12. The address for the Zoom meeting will be provided later to the accepted students.
- Students must complete the orientation assignment on time to ensure their place in the course. The deadline for the orientation assignment is given in the canvas. Kindly follow the canvas syllabus page.

Learning materials and recommended literature

Information about the materials and their guide is announced on the Canvas learning platform
In this course, we are using the following material:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competencies are built through achieving industry certifications during the course. There is also a possibility for a business project for the team.

Important dates

The Canvas workspace will open latest on 03.10.2022.

Other important dates you will find on the canvas syllabus page.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Co-operation with working life and/or RDI

https://www.52helsinki.fi/info/

52Helsinki on joukko hyvinvointialan ammattilaisia ja fysioterapeutteja Tarkoituksemme on ohjata ja kannustaa kohti yhteisöllisempää ja aktiivisempaa arkea.

52Helsinki, Integrating and encouraging to promote the clients positive health and physical functionality.

Important dates

Pre-assignment 3.10. - 23.10.2022
Design Sprint Workshop week 24.10. - 28.10.2022

Forms of internationality

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Students workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Further information for students

To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Grading scale

Approved/Failed

Evaluation methods and criteria

Self assesment by a team and by each team member individually.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform 12.9 - 4.12.The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 14.9.2022 @16. Address for the Zoom meeting will be introduced later.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 21.9.2022

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open latest on September 10th, 2022.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

In this course you collect points by earning them by completing tasks and certifications during the course.

You get points as follows:

Orientation: 0-10 points
Theme 1: 0-20 points
Theme 2: 0-10 points
Theme 3: 0-10 points
Theme 4: 0-10 points
Theme 5: 0-10 points
Final analysis: 0-30 points

The final grade is calculated as follows:

91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This course is organised 60% online and 40% campus based. During the online studies students study the theory independently and earn the following digital marketing and sales certificates offered by Hubspot Academy and Google Digital Garage:

- Fundamentals of digital marketing
- Google Ads Display
- Google Ads Search
- Google Analytics for Beginners

- Inbound Marketing Certification | HubSpot Academy
- Social Media Marketing Certification | HubSpot Academy
- Inbound Sales Certification Course | HubSpot Academy

After the online theory phase, students make a digital sales and marketing plan in groups. This work is done in Campus, unless the group agrees different working arrangements. At the end of the course, the students present their group work to others.

Learning materials and recommended literature

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos. Recommended book:
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners. It is possible to do the digital sales and marketing plan to your own employee/hobby organisation or Laurea business partner.

Forms of internationality

The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Evaluation methods and criteria

The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this course you collect points by earning them by completing tasks and certifications during the course.

The grade is based on points collected from the assignments.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 6.9.2022 @17.00. Address for the Zoom meeting will be introduced later.

Canvas workspace opens the same day.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 13.9.2022

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student Intra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open latest on September 6th, 2022.

Other important dates you will find from the timing section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 2nd September 2022 at 14.00 - 15.00. Canvas workspace will open the same day at latest.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th September 2022.

Learning materials and recommended literature

Information about the material is announced on Canvas learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

For further information visit Student Intra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving marketing and sales certifications during the course.

Important dates

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 11th September 2022.

The Canvas workspace will open latest on 2nd September 2022.

Other important dates you will find from the schedule section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor level education.

According to the degree regulations (section 18) ;students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place.

Please note, in this study unit you confirm your participation by completing the orientation task on time!

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan his/her personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of his/her actions for successful co-operation
- describe his/her competence in relation to the learning outcomes

“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. Laurea provides examination retake dates. Students must register for these examinations no later than 10 days before the retake date. A failed exam or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt." (Laurea degree regulations.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Study unit will be kicked off in Leppävaara campus on August 29, 2022, between 15.15 -17.15.

Learning materials and recommended literature

Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.

Important dates

There will be weekly coaching sessions physically in Leppävaara campus (Digital Living Lab/009) on Mondays between August 29 and October 31, 2022.

Some sessions are online and link to Teams can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.

Forms of internationality

This course is suitable for exchange students as well.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues

In addition to assignments and quizzes you will accomplish industry certifications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

For a) ONLINE part (Failed or 1-5), see the grading criteria on Canvas platform.

For b) PROJECT (Failer or 1-5), the evaluation criteria will be introduced on first session, Augustt 29, 2022.

Average of both parts will define the final grade. Both parts need to be passed in order to pass this course.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 3.5.2022 @ 15-17. Canvas will be opened about a week before and the address for the Zoom meeting can be found in Canvas.

Student must complete the orientation assignment on time (about two weeks from the start date) to ensure his/her place in the course.

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.

Important dates

The Canvas workspace will open at latest on May 1st, 2022.

Other important dates you will find from the timing section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing (Google Fundamentals of Digital Marketing certificate, Google Analytics for Beginners course certificate)
- Digital Marketing & Lead Acquisition (Hubspot Inbound Marketing Certification, Google Ads Display Certification, Google Ads Search Certification)
- Social Media Marketing (Hubspot Social Media Marketing Certification, Facebook Certified Digital Marketing Associate Certification)
- Sales in Today's World (Hubspot Inbound Sales Certification)
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!
In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Design Sprint: Pre-assignment & Design Sprint Workshop week

Learning materials and recommended literature

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Co-operation with working life and/or RDI

Not yet confirmed

Important dates

Pre-assignment 7.3. - 27.3.2022
Design Sprint Workshop week 28.3. - 1.4.2022

Forms of internationality

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Students workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Content and scheduling

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Further information for students

Timing current for groups: HLA221KN HLA221KA HTA221KA2 HTA221KA NTA220KN, NTA221KN, HLG221KA, ...

Grading scale

H-5

Evaluation methods and criteria

Self assesment by a team and by each team member individually.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform 1.3 - 30.5.The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturer will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 1.3.2022 @16. Address for the Zoom meeting will be introduced later.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 14.3.2022

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course.

Important dates

The Canvas workspace will open latest on February 22, 2022.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

In this course you collect points by earning them by completing tasks and certifications during the course.

You get points as follows:

Orientation: 0-10 points
Theme 1: 0-20 points
Theme 2: 0-10 points
Theme 3: 0-10 points
Theme 4: 0-10 points
Theme 5: 0-10 points
Final analysis: 0-30 points

The final grade is calculated as follows:

91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 21.2.2022 @ 17. Address for the Zoom meeting will be introduced later.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 28.2.2022

Learning materials and recommended literature

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.

Important dates

The Canvas workspace will open latest on February 14, 2022.

Other important dates you will find from the timing section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Online

Learning materials and recommended literature

Will be shared during course. In addition to learning platform material there will be ebooks, articles and videos.

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners.

Forms of internationality

The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Grading scale

Approved/Failed

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this course you collect points by earning them by completing tasks and certifications during the course.

The grade is based on points collected from the assignments.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Course will be introduced in Zoom 17.1.2022 @ 14.00. Address for the Zoom meeting will be introduced later.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2022

Learning materials and recommended literature

Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.

Important dates

There will be weekly coaching sessions online (or possibly in Leppävaara campus Digital Living Lab/009) during the course Jan 17 - March 14 (except on Feb 21) between 14-16.00.

These sessions and link to Zoom can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.

Forms of internationality

This course is suitable for exchange students as well.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues

In addition to assignments and quizzes you will accomplish industry certifications.

Further information for students

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

For a) ONLINE part (0-5), see the grading criteria on Canvas platform.

For b) PROJECT (0-5), the evaluation criteria will be introduced on first session, Jan 17, 2022.

Average of both parts will define the final grade. Both parts need to be passed in order to pass this course.

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 12.1.2022 at 9.00.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2022.

Learning materials and recommended literature

Information about the material is announced on Canvas learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Co-operation with working life and/or RDI

Worklife skills and competences are built through achieving marketing and sales certifications during the course.

Important dates

The Canvas workspace will open latest on January 12, 2022.

Other important dates you will find from the schedule section.

Always check the learning platform for any changes in the schedule.

Students workload

One credit equals approximately 26.7 hours of work performed by the student.

Content and scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!

Further information for students

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

In this study unit you confirm your participation by completing the orientation task (DL 23.2.2022).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Grading scale

H-5

Evaluation methods and criteria

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.