Digital Marketing and Sales (10cr)
Code: HL00BQ81-3096
General information
- Enrollment
- 24.11.2025 - 30.11.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 80
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Degree Programme in Restaurant and Event Management (PRA2), Laurea Leppävaara (Finnish)
- Teachers
- Veera Peltomaa
- Leena Ukko
- Petri Miinalainen
- Teacher in charge
- Veera Peltomaa
- Groups
-
PRA224KNRavintola- ja tapahtumaliiketoiminnan koulutus, päivätoteutus, K24, Leppävaara
-
HLA225KNLiiketalouden koulutus, päivätoteutus, K25, Leppävaara
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5