Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3070
General information
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
20 - 80
Degree programmes
- Degree Programme in Business Information Technology, Developing Digital Services (NDV2), Laurea Tikkurila (in Finnish)
Teachers
- Liko Virtuaali
Teacher in charge
Johanna Lahti
Groups
-
NDV224SNTietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, päivätoteutus, S24, Tikkurila
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Further information
The last study unit implementation for security, safety and risk management students will be arranges on spring semester 2025. In case you have not completed the study unit latest by then, you can attend the study unit implementation targeted for the business management students.