Digital Marketing and Sales (project) (10 cr)
Code: HL00BQ81-3086
General information
- Enrollment
-
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
- Timing
-
01.08.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 20 - 30
- Degree programmes
- Degree Programme in Business Management (HBB2), Laurea Hyvinkää
- Teachers
- Pyry Airaksinen
- Teacher in charge
- Pyry Airaksinen
- Groups
-
HBB225KNDegree Programme in Business Management, daytime studies, K25, Hyvinkää
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5