Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3049
General information
Enrollment
19.05.2025 - 25.05.2025
Timing
25.08.2025 - 27.10.2025
Number of ECTS credits allocated
10 op
Virtual proportion
6 op
RDI proportion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 75
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Liko 1 Virtuaali
- Asko Mononen
- Lassi Virtanen
Teacher in charge
Asko Mononen
Groups
-
HTA224SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S24, Leppävaara
-
HLA224SNLiiketalouden koulutus, päivätoteutus, S24, Leppävaara
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Grading scale
H-5
Further information
The last study unit implementation for security, safety and risk management students will be arranges on spring semester 2025. In case you have not completed the study unit latest by then, you can attend the study unit implementation targeted for the business management students.