Digital Marketing and Sales (10 cr)

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Location and time

Online, schedules as agreed in project teams. Weekly coaching online, see Pakki for schedules. Digital Living Lab (009) at Laurea Leppävaara - space can be utilized for team meetings as well, if agreed with the teachers beforehand.

Materials

The independent study material is available in Canvas. The source materials needed for the subject area of the project are selected separately after the project assignment.

The students can utilize Digital Living Lab -equipment if needed during the intensive week. There are drones, VR-glasses, robots, video/photo/360 -cameras, lights, backgrounds (mobile video production kit), and IOT -devices available.

Teaching methods

This study includes two parts: Part 1. independent online studies during September 2025, and part 2. intensive face-to-face Design Sprint 6-10.10.2025 (with mandatory attendance on-site). If you cannot organize participation on-site to part 2, please select another implementation (online or project).

The independently studied part 1. is fully online in Canvas with weekly coaching sessions.

Part 2. intensive week requires participation from all team members during the week. The customer project will be completed in cooperation with a working life partner. To enroll the project part the independent online studies (part 1) must be passed on acceptable level. The enrolled students will develop their competencies related to the study in question during the project implementation.

Laurea reserves the right to make changes.

Employer connections

Working life partner specified at the start of the project.

Exam schedules

Kick-Off (mandatory participation): see Pakki.

It is also mandatory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. The presentation seminar of the project work in the last days of the project study is mandatory for each group member participating to the project work.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

International connections

The study is suitable for exchange students.

Completion alternatives

According to the degree regulations (2024):
Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence.

Student workload

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Content scheduling

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Evaluation scale

H-5

Further information

The study unit corresponds to the requirements of Bachelor level education.

The project is completed in cooperation with a working life partner in Laurea Digital Living Lab, Leppävaara. Participating in the project requires attendance in the project guidance meetings and group meetings. Working in a project requires team working and self-guidance skills. Self-guidance is a set of skills including independent goal-setting, problem-solving, planning, and decision making. Coaches are supporting the process weekly.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.