Customer Experience in the Digital Era (5 cr)
Code: HY00BS12-3008
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 30 Ylemmät ammattikorkeakoulututkinnot
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 40 - 50
- Degree programmes
- Complementary competence, Master’s studies (TYJ), Generic Studies
- Complementary competence, master’s studies in English (CYJ2), Generic studies
- Teachers
- YAMK Virtuaali
- Jonna Hjelt
- Teacher in charge
- Jonna Hjelt
- Groups
-
TYJ25SJTäydentävä osaaminen (yamk-tutkinto), S25, yhteiset opinnot
-
CYJ25SJComplementary competence (master’s studies in English), S25, Generic studies
- Study unit
- HY00BS12
Learning outcomes
The students will be able to:
- Describe the industrial trends and challenges which are shaping the next generation of services and customer experiences in the digital age
- Discover innovation in customer experience at the intersection of the digital, physical and social realms. Design customer journey emotions and touchpoints
- Identify data sources and analytics to manage and monitor customer experiences
- Generate insights from data analytics to manage customer loyalty
- Identify what it takes to delight your Customers
Evaluation scale
H-5