Customer Experience in the Digital EraLaajuus (5 cr)

Learning outcomes

The students will be able to:
- Describe the industrial trends and challenges which are shaping the next generation of services and customer experiences in the digital age
- Discover innovation in customer experience at the intersection of the digital, physical and social realms. Design customer journey emotions and touchpoints
- Identify data sources and analytics to manage and monitor customer experiences
- Generate insights from data analytics to manage customer loyalty
- Identify what it takes to delight your Customers