Content Marketing (5 cr)
Code: R0294-3013
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.03.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
- Teachers
- Johanna Wilén
- Laura Sippel
- Teacher in charge
- Laura Sippel
- Groups
-
TOH225SYTäydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet
-
CCH225SYComplementary competence (bachelor’s studies in English), S25, Business, administration and law
- Study unit
- R0294
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Evaluation scale
H-5