Understanding Customer Behaviour (5 cr)
Code: R0230-3023
General information
- Timing
-
01.11.2023 - 16.02.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
- Teachers
- Sini Setälä
- Teacher in charge
- Sini Setälä
- Groups
-
HBA223SN2Degree Programme in Business Management (tailor-made), daytime studies, S23, Leppävaara
- Study unit
- R0230
Learning outcomes
The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- describe purchasing decisions from the perspective of the individual and the organization*
- analyze patterns and trends in customer behavior
*The verb 'understand' has been replaced effective 1st of August 2024.
Evaluation scale
H-5