Understanding Customer Behaviour (5 cr)
Code: R0230-3023
General information
Timing
01.11.2023 - 16.02.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
Teachers
- Sini Setälä
Teacher in charge
Sini Setälä
Groups
-
HBA223SN2Degree Programme in Business Management (tailor-made), daytime studies, S23, Leppävaara
Learning outcomes
The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- describe purchasing decisions from the perspective of the individual and the organization*
- analyze patterns and trends in customer behavior
*The verb 'understand' has been replaced effective 1st of August 2024.
Grading scale
H-5