Understanding Customer Behaviour (5 cr)
Code: R0230-3020
General information
Enrollment
25.11.2024 - 01.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara
Teachers
- Sini Setälä
Teacher in charge
Sini Setälä
Groups
-
HRA224SADegree Programme in Safety, Security and Risk Management, blended learning, S24, Leppävaara
Learning outcomes
The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- describe purchasing decisions from the perspective of the individual and the organization*
- analyze patterns and trends in customer behavior
*The verb 'understand' has been replaced effective 1st of August 2024.
Grading scale
H-5