Cosmetics BrandLaajuus (10 cr)

Learning outcomes

The student is able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- design the elements related to the cosmetic brand that add value to the customer
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- apply the principles of sustainable development and responsibility
- apply the competition methods of marketing to the launching process and marketing communications of the brand