Cosmetics Brand (10 cr)
Code: TO00BW46-3001
General information
Enrollment
27.11.2023 - 03.12.2023
Timing
17.01.2024 - 31.05.2024
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 29
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Auli Hietanen
- Mila Andersén
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
TOP223SYTäydentävä osaaminen (amk-tutkinto), S23, Palvelualat
Learning outcomes
The student is able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- design the elements related to the cosmetic brand that add value to the customer
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- apply the principles of sustainable development and responsibility
- apply the competition methods of marketing to the launching process and marketing communications of the brand
Grading scale
H-5