Digital Service Business and Marketing (10 cr)

Code: R0218-3034

General information

Enrollment: 25.11.2019 - 01.12.2019
Registration for the implementation has ended.

Timing: 09.03.2020 - 13.03.2020
Implementation has ended.

Number of ECTS credits allocated: 10 cr

Local portion: 10 cr

RDI proportion: 10 cr

Campus: Laurea Leppävaara

Teaching languages: English

Seats: 20 - 40

Degree programmes: Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers: Juha Uutela; Tomas Illman

Teacher in charge: Juha Uutela

Study unit: R0218

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

Leppävaara Campus

Materials

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Teaching methods

Note for a student! There are three alternative ways to study this study unit: project, online or sprint. This is Design Sprint

Employer connections

Kesko Oyj, K Digital unit

Exam schedules

pre assignment 17.2. - 8.3.2020
Design Sprint week - Innovation week 9.3. - 13.3.2020

International connections

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Student workload

full time work during 9.3. - 13.3.2020
pre assignment on student's own time 17.2. - 8.3.2020

Evaluation scale

H-5

Further information

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.